1. Ron Swanson of the Pawnee, Indiana Parks & Recreation department discovers the wonders of Behavioral Targeting in Digital/Online Advertising. While studies show that consumers actually prefer targeted, relevant advertising over old-school, shotgun-approach ads (aka dumb ads), Ron's reaction is classic! (You may have seen a similar response when explaining BT to middle-aged analog-types) :-)

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Behavioral targeting

Kathy Roberts

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