If you Google “Top Marketing Blunders of All-Time”, the Ford Edsel will always rank in the Top 5, if not #1 or #2!!! Costing Ford Motor Company $400 Million—in 1950’s dollars, by the way-- The Edsel crashed and burned in less than 3 years. In fact, Edsel became synonymous with “failure”- it was just as bad- or worse- than the introduction of the New Coke back in the 80’s!!!!
Actually, it’s reputation was not really deserved-- wasn't a bad car at all—But, it’s intro model in 1958 suffered from styling cues that some people found a little bit disconcerting-- especially that upright grille, which people compared to a HORSE COLLAR or TOILET SEAT—or worse still, certain human anatomy parts that are unmentionable…
This car is only lasted three model years: 1958,1959 in a little bit of 1960…. The 1960 model’s production was discontinued in November, 1959.
The ’59 Ranger you see here is an original color combination of Snow White over Starmist Blue. This 1959 Edsel is a representation of the middle of the Edsel Line-- the Ranger was the most economical car that they had and it was available with a six cylinder or a V-8 engine. This particular car has an automatic transmission, pretty much the only upgrade on this car -- no power steering and no power brakes!!!!
This car line was it’s own stand-alone marque-, not just a model. It was named after Henry Ford's son Edsel. Kind of an unfortunate “tribute” to him- it appeared that, at the last moment, they were just desperate for a name for the car. It was called the “X-Project” as it is being developed with designer, Roy Brown. The order of the day from a styling perspective in the late 50’s was big, bad TAIL FINS- and this was one of the first cars to balk at the Tail Fin trend, and was a precursor to some of the styling that would ultimately happen in the near future- sadly, a “little too little, too late” for the Edsel brand!!!
Growing up in the 70’s one of my favorite toys was a red RC Lamborghini Countach. I loved the design of that car and it got more milage on the kitchen floor than any other car toy. In college a poster of this car in Cannonball Run hung on my wall. This car was Styled by Marcello Gandini, who at the time was a young and inexperience designer with the Bertone design studio. It was a good thing for us, because the young Gandini hadn’t been tainted by things like ergonomic aspects or the practical. He was completely unhindered by the real world and what he designed wasn’t from this world. Today this design resembles some of the stealth aircraft designs our military uses, but it was those designers that took from this angular sleek design and not the other way around. Young Gandini didn’t know anything about stealth but he did have a great eye cool design. But the real striking feature of this car which started a whole revolution in door design was the scissor door. Hinged at the front with horizontal hinges so the door lifted up and not out. This became a Lamborgini trademark.
The Lamborgini Countach made a big splash on television and movies all over the world especially in the 80’s with frequent cameo appearances on shows like Miami Vice, Smokie and the Bandit 3, and Canon Ball Run. This car defined the term super car.