1. Another true honour of a campaign “Canal+ 30 ans”

    We were asked if we could help Canal+ create the campaign to celebrate their monumental 30th birthday.

    A truly epic undertaking for a truly epic brand, our first impetus was ‘ 30 for 30 ‘. Bucking the convention of spending all money and effort on one bombastic piece of communication, we thought it would be more of a testament to thirty years of quality to create 30 pieces of varied content. As it turned out we ended up creating more…

    We devised, story boarded and shot over 40 different scenes. All including some of France’s greatest celebrities from Antoine De Caunes (known in the UK for Eurotrash), Jemel Debbouze (Amelie), Christophe Dugarry (French World Cup winning footballer).

    Working with the team at Canal+ as a non-French company was a real privilege that also offered an unbiased approach from our end. We had to swot up a lot about the context of the celebrities and the programming from the last three decades. The results seem to combine a fitting tribute to the nostalgia but also an impartial freshness – that the celebrities responded to well as the spontaneity of the spots illustrated.

    Musically, we were in auspicious company too – with the musical composition for the anniversary provided by Kavinsky, famed for his track “Nightcall” from the movie Drive.

    The campaign has had a great response all around and was an absolute joy from start to finish for all concerned.

    # vimeo.com/110789290 Uploaded
  2. Presented to the announcers of TF1 Publicité and to the press in the Gaîté Lyrique,
    One Data is an advertising offer of new generation, which combines the power of television and the traditional data with new forms of data.

    We created several animations for the new identity of TF1 Publicité :
    • Reveal of the new identity
    • Presentation and explanation of the concept
    • Sequence that introduces each speakers of the OneData event

    Client : TF1 Publicité
    Direction, design & animation : Cyril & Julien
    Graphic identity : Montagnier Cyrille
    Audio : Chut on vous écoute
    Production : Tetro

    # vimeo.com/128990473 Uploaded 24.9K Plays 20 Comments


Pavel Vybornov

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