1. DDB Mexico and The Maestros contacted us to work in the new Volkswagen campaign. We created five commercials under the slogan "Think Blue" , which invites us to protect the environment on a day to day basis. The campaign is in line with the values of the brand: innovative , valuable and responsible.

    We gave life to a city and its surroundings made completely of paper where VW cars move freely and interact with various characters especially created to highlight the characteristics of each car. Blue is the chosen color for the campaign, as established in the car industry as an eco- friendly color, along with the white maintained the characteristics of the campaign.

    We are very happy that we were awarded by the Creative Circle of Mexico a Gold award Gold for the Golf spot and Silver for Tiguan.

    This is the first part of the work. They are the first three commercial of the entire campaign. We'll update the post soon with the two remaining spots.

    Live action Intro and Outro: Provided by DDB Mexico and The Maestros
    Music: "Would not it be nice" The Beach Boys cover by Kayla Williams, used only for this reel with no commercials purpose.

    Directed by: The Maestros & Plenty
    Art Director: Pablo Alfieri
    Animation Director: Mariano Farias
    ---
    Storyboard: Mariano Farias & Yésica Pogorzelsky
    2D Design: Ganz Toll, Pablo Alfieri & Elda Broglio
    Character Design: Elda Broglio & Claudio Iriarte
    3D Modeling: Way Point, Juan Martín Miyagi, Agustin Schilling & German Merlo
    Layout 3D: Jorge Martaras, Agustín Schilling & Germán Merlo
    Mel Script: Agustín Schilling & Jorge Mantaras
    Lead TD: Agustín Schilling
    3D Animation: German Merlo, Jorge Mantaras & Way Point
    3D Rigging & Skinning: Agustín Schilling & Jorge Mantaras
    FX: Agustín Schilling
    3D Shading, Lighting & Rendering: Agostina Carrera, Agustin Schilling & Way Point
    Montage and Edition: Mariano Farias
    Postproduction: Matias Mastrogiano & Pablo Alfieri
    Special Thanks: Jules Guerin (pitch process) & Carolina Carballo (print campaign)
    Production: Valeria Gigli
    Year: 2013
    Client: VolksWagen México
    Production Company: The Maestros
    Director: Rodrigo Valdés
    Post Producer: Jorge Valdés
    Executive Producer: Carlos Gonzalez
    Agency: DDB México
    Creative: Benjamin Pedrero
    Producer: Marcelo Genel

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