DDB Mexico and The Maestros contacted us to work in the new Volkswagen campaign. We created five commercials under the slogan "Think Blue" , which invites us to protect the environment on a day to day basis. The campaign is in line with the values of the brand: innovative , valuable and responsible.
We gave life to a city and its surroundings made completely of paper where VW cars move freely and interact with various characters especially created to highlight the characteristics of each car. Blue is the chosen color for the campaign, as established in the car industry as an eco- friendly color, along with the white maintained the characteristics of the campaign.
We are very happy that we were awarded by the Creative Circle of Mexico a Gold award Gold for the Golf spot and Silver for Tiguan.
This is the first part of the work. They are the first three commercial of the entire campaign. We'll update the post soon with the two remaining spots.
Live action Intro and Outro: Provided by DDB Mexico and The Maestros
Music: "Would not it be nice" The Beach Boys cover by Kayla Williams, used only for this reel with no commercials purpose.
Directed by: The Maestros & Plenty
Art Director: Pablo Alfieri
Animation Director: Mariano Farias
Storyboard: Mariano Farias & Yésica Pogorzelsky
2D Design: Ganz Toll, Pablo Alfieri & Elda Broglio
Character Design: Elda Broglio & Claudio Iriarte
3D Modeling: Way Point, Juan Martín Miyagi, Agustin Schilling & German Merlo
Layout 3D: Jorge Martaras, Agustín Schilling & Germán Merlo
Mel Script: Agustín Schilling & Jorge Mantaras
Lead TD: Agustín Schilling
3D Animation: German Merlo, Jorge Mantaras & Way Point
3D Rigging & Skinning: Agustín Schilling & Jorge Mantaras
FX: Agustín Schilling
3D Shading, Lighting & Rendering: Agostina Carrera, Agustin Schilling & Way Point
Montage and Edition: Mariano Farias
Postproduction: Matias Mastrogiano & Pablo Alfieri
Special Thanks: Jules Guerin (pitch process) & Carolina Carballo (print campaign)
Production: Valeria Gigli
Client: VolksWagen México
Production Company: The Maestros
Director: Rodrigo Valdés
Post Producer: Jorge Valdés
Executive Producer: Carlos Gonzalez
Agency: DDB México
Creative: Benjamin Pedrero
Producer: Marcelo Genel