For the US launch of the new Audi A6 we had the possibility to create this web commercial for San Francisco based agency AKQA. They asked for a spot that integrates motion graphics into live action footage to emphasis the features of the car.
Having nicely shot material as a starting point we made an energetic edit that was also the base for the sound design, done by MOST in Amsterdam.
When we started to work on the design we were thinking of a sophisticated way of motion graphics. Rather than using 2D info graphics, we created style frames with a three-dimensional treatment of graphics surrounding the car and partly covering the environment. Matching the advanced features of the A6 we designed a hull on the surface of the automobile as well as a digital environment representing its intelligent features –
this getting visible in extreme bullet time.
EAT MY DEAR
EAT MY DEAR
for EAT MY DEAR
Through this story technology and art are brought together to create a new experience.
Production: Knockonwood Inc.
Agency: TYO Inc. 1st Avenue
Director: Manjot Bedi
DoP: Manjot Bedi
Music: Marco Lehmann
Offline Editor: David Fabra
Post Production: Ruediger Chmielus, Tina Löwenstern, Marcus Martinez, Matthias Schilder
Watch ZL1 engineer Tony Roma and Formula Drift racer Conrad Grunewald demonstrate the latest Chevrolet Driving Dynamics technologies as they hit Willow Springs International Race Track with Corvette and Camaro.
Agency: Goodby, Silverstein & Partners
Creative Director: Mike Landry
Art Directors: Marcus Ubungen, Luke Partridge, Chris Kelly
Design: Jarratt Moody
Animation Lead: Chris Kelly
Animation: Kyle Westbrook
Matchmoving: Nathan Shipley
Sound Design and Mix: Jacob Thomas Czech
Track: Inception Junkie XL Remix