The goal of this series of animated shots is to show how important correct lighting is to our lives and how the lack of it can lead us to unexpected and frustrating situations.
All wrapped in a stunning look and a big dose of humor.
Producer: Deni Dimovski
Direction: Deni Dimovski / Thiago Steka
Illustration: James Gilleard
Storyboarding: Ricardo Drehmer / Thiago Steka
Animation: Ricardo Drehmer / Thiago Steka
Grading: Martin Steinberg
Sound: Henrik José
A detailed look at the creation of the NBC Sports Rio 2016 Olympic Logo.
The NBC Olympics logo is one of the most powerful visual symbols in sports. Its widespread, multi-platform distribution and a lifespan extending well beyond the main events of the Olympic Games ensure that it will make its mark for years to come. The NBC Rio 2016 logo intertwines several crucial elements present in the Games: Energy, Grandeur, Inspiration and Motion.