An emotional video to celebrate the Motocross of Nations that took place at Maggiora Park in September 2016. The event will be remembered as the 30th anniversary of the epic battle held on the same soil, back in 1986. A global ambassador programme was created, with its own brand identity, to support the integrated communications programme developed and coordinated by Slash. Celebrities involved have been in the media and social media for months prior to the event, within a complete plan of PR, ITWS, video production, photo shooting, editorial content generated by top media worldwide. WOW!