Promo for the Academy Awards on an english channel "Dubai One" for the middle east region
It was ideated taking off on the global campaign of the academy awards. Shooting and involving people from the region garnered special interest in the live broadcast - that year they saw a spike in the viewership
A tough film to describe in 30sec. A challenge - and a beautiful one at that
The common thread was the human condition - which is beautifully showcased in the section of the film where all the characters sing the same song within their respective situations.
Using that footage i built on the idea that the human condition is one of angst and love juxtaposed against a canvas of conflict and dialogue