1. Promo for the Academy Awards on an english channel "Dubai One" for the middle east region


    It was ideated taking off on the global campaign of the academy awards. Shooting and involving people from the region garnered special interest in the live broadcast - that year they saw a spike in the viewership

    # vimeo.com/72754776 Uploaded
  2. Promax Gold Arabia - Best Promo 2009

    # vimeo.com/72815151 Uploaded
  3. The promo builds on the mismatched glorification of the two mass murders and attempts to highlight the confused and conflicting state of minds of the protagonists and those in the media.

    # vimeo.com/73224704 Uploaded
  4. Trailer for Dubai One in Arabic - the translation of the script is in the graphics

    # vimeo.com/107462942 Uploaded
  5. A tough film to describe in 30sec. A challenge - and a beautiful one at that

    The common thread was the human condition - which is beautifully showcased in the section of the film where all the characters sing the same song within their respective situations.
    Using that footage i built on the idea that the human condition is one of angst and love juxtaposed against a canvas of conflict and dialogue

    # vimeo.com/115071047 Uploaded

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