In their new FLOW fall-winter collection, sister designer duo Viktoria and Veronika have looked back on fashion heritage of the 70’s.
70’s were the time of big changes in society and culture. War in Vietnam, new wave of youth subcultures including hippie, heyday of mainstream cinema and pop-music and, of course, sexual revolution: this complex blend of events and facts have affected fashion of that period greatly. Elegance merged with unconventionality, bold eroticism fused with military notes, peculiar colors and jaunty spirit — these key elements of 70’s style got their refined modern interpretation in FLOW F/W 2015-2016 collection.
Core garments of the collection include flare trousers with creases, halter tops, pointed collar shirts, loose knit sweaters, midi skirts and minimal city coats. One can easily imagine those black, grey, dark green and bright orange clothes, made from 100% wool and silk, worn by prominent 70’s actresses and style icons like Jane Fonda and Jane Birkin.
Art is another thing that notably affected F/W 2015-2016, as well as it was with all the previous FLOW collections. This time, the designers were inspired by 70’s cinema masterpieces like ‘Eyes of Laura Mars’ and ‘Klute’ along with works of Austrian painter Egon Schiele. Special accent of the collection is made on digital prints created by young Ukrainian artist Anton Yakshyn. His graphic appliqués of juicy fruits, glaze bakery and graceful female hands refer to the emphasized sexual aspect of the decade.
In their new S/S 2015 collection for FLOW, sister designers Veronika and Victoria went on with the fashion code game they started in previous seasons. Label’s top themes - like poetic femininity with austere notes and fashion classics, revived with experimental details - were now replenished by sporty chic, male and Asian costumes’ motives, and links with primitivist painters’ art and life legends. Excessively vanguard may seem to be the result of such a complicated mix. But Veronika and Victoria succeeded in balancing the collection so it turned to be elegant and slightly reserved, but not a bit boring. Balance of this kind is a hallmark of Belgian designers: no surprise one of the sisters works and lives in Belgium.
Asymmetric tops, midi and maxi length of bottoms, jackets in traditional Japanese cut, strict overalls with patched pockets, cozy shirt dresses. The collection is very diverse yet multipurpose as all the garment work well together, and they easily ‘flow’ in wardrobes of modern city women. The designers use fabrics of exceptional quality, and in S/S 2015 you’ll find natural cotton and silk. Tempered palette of black, white, red and light blue saves the intelligent spirit of FLOW.
In collection, two versions of prints can be found. One was inspired by a famous story of love declaration Niko Pirosmani made to actress Margarita. The legend tells that prominent Georgian artist have presented several carts fully loaded with roses, lilacs, poppies, peonies to his beloved. Now illustrations of these flowers cover FLOW tunics, short sleeve shirts and capri pants. Second version of a print replicates ‘naive’ art of Ukraine’s native Ivan Semesyuk. His ironic illustration resemble kids’ drawings, so the collection verges to an idea of ‘infant woman’ that is so actual in today’s Paris fashion.