1. I was invited by my friends at Tendril to co-direct and design the animations for a series of seven spots for U.S. Cellular. This extensive campaign was developed in two phases during late 2011 and early 2012 in Toronto.
    The idea behind the spots was to capture a series of 'testimonial' style moments and then spice them up with playful animated elements. In some cases the animated elements correspond directly to what is being said, and in others they more generally underline the benefits of USCellular's rewards program.
    We had a lot of fun exploring different possibilities for each spot and tried to give each a different flavour. Although all the animated elements are CG, we wanted them to have hand-made charm. We eventually got what we wanted by establishing a palette that consisted of everyday materials like cardboard, construction paper, balsa wood, balloons, plasticine, string, and wire. On the animation end, we created stop-motion feeling for some shots by animating on two's and in a few places creating and swapping unique 3D geometry for each frame of animation—a kind of 3D simulated claymation.

    You can also find some extra material about this campaign at danielpommella.com or tendril.ca

    CREDITS

    Client: US Cellular
    Agency: Publicis & Hal Riney
    Agency CD/AD: Rich North
    Agency CD/CW: Adam Koppel
    Agency Executive Producer: Debbie Chin

    Production Company: Blacklist
    Executive Producer: Andrew Linsk
    Producer: Alexander Unick

    Live Action Production Company: Park Pictures
    Live Action Director: Chris Wilcha
    Executive Producer: Jackie Kelman Bisbee, Dinah Rodriquez
    Producer: Nina Shiffman

    Animation Director: Tendril
    Creative Directors: Chris Bahry, Daniel Pommella, Alexandre Torres
    Executive Producer: Kate Bate
    Producer: Anne Deslauriers
    Art Director: Daniel Pommella
    Designers: Vitor Cervi, Luis Guillherme, Joao Lavieri, Vini Nascimento, Daniel Pommella, Luciano Pommella, Andrew Vucko
    Lighting & Rendering: Brad Husband
    Modeling: Luis Guillherme, Ben Pilgrim, Luciano Pommella, Marcin Porebski, Andrew Vucko, Natan Zuanaci
    3D Animation: Luis Guillherme, Kim Leow, Vini Nascimento, Ben Pilgrim, Marcin Porebski
    2D Animation: Daniel Luna, Leo Mateus
    Compositors: Chris Bahry, Brad Husband

    Editors: Justin Trovato, Luc Giddens of Cosmo Street
    Cosmo Street Executive Producer: Jerry Sukys

    Finishing: Mark Leiss of Arsenal FX
    Arsenal FX Producer: Sabira Khan

    # vimeo.com/42661852 Uploaded 14.6K Plays 6 Comments
  2. Film de présentation de la société Solveo Energie spécialisée dans les nouvelles énergies - Photovoltaïque...

    solveo-energie.com

    Diffusion : web & salons
    Production : W2P Studio
    Réalisation & Montage : W2P Studio (Alban Taravello)
    Cadreur 5D : Guillaume Gaessler
    Drône : AIRDRONE & Sky Shoot
    Direction Artistique : Violaine Barrois & Romain Lier
    Motion : Laurent Lasserre
    Création sonore : Chut on vous écoute

    facebook.com/W2Pstudio

    # vimeo.com/30161692 Uploaded 71.9K Plays 11 Comments
  3. # vimeo.com/79501462 Uploaded 21.2K Plays 11 Comments

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