AARP has access to some of the most comprehensive and insightful data about seniors and baby boomers. Their challenge is how to organize such data in an impactful way that would provide value to its members.
AARP approached GeniusRocket after realizing that motion graphics was the solution to their challenge. They wanted to create an informational video that showed just how connected baby boomers are to social media and online technology, and present it at the upcoming World Economic Forum.
GeniusRocket searched its vetted community to identify the most qualified motion graphic designers to complete the project. The GeniusRocket team provided comprehensive creative direction and secured the music rights to a popular song to be used in the video, and within two weeks the video was completed.
Sylvan Learning came to GeniusRocket looking to produce testimonial stories from real families that have succeeded thanks to the services provided by Sylvan. In this testimonial, Ashley's parents explain how the personal and engaging tools provided by Sylvan made her much more proactive and attentive in school.
Emily’s List came to GeniusRocket looking for a video to motivate women voters to volunteer in the run up to the 2011 Wisconsin recall elections. With the elections only days away, Emily’s List needed to move quickly. We suggested a fast paced motion graphics animation to best communicate their call to action. After launching the project in late July, the project moved from concept to completion in just seven days. Just less than two days after the launch of the video, it received over 2,000 views on YouTube and Emily’s List actually stopped recruiting volunteers for their August 3rd call-in night due to the “overwhelming response.”
Sylvan Learning came to GeniusRocket looking for a fresh approach to advertising their brand. After reviewing more than 60 submissions from our community of professional production studios, they chose four to be produced. This television spot was filmed in Nashville, TN and will be used online and by Sylvan Learning Centers across the country to promote their local brands.