I teamed up with PUMA for a debut SS15 collaboration consisting of a range of Ready To Wear unisex separates and a twist on classic footwear.
My style takes inspiration from the urban music and lifestyle scene of the 80s and 90s. The first collaboration with PUMA pulls on this and takes a trip down memory lane to the dawn of New York’s B Boy culture. Paying homage to the era, key classic PUMA styles including Suedes and T7s have be reworked in fresh new materials for SS’15.
When PUMA reached out I was immediately interested in this collaboration as I grew up following the brand. As a child I was drawn toward skate boarding and alternative music and looked to PUMA for fashion trends. I’m excited to create this collection that pays homage to my childhood and New York’s underground scene.
The PUMA x Vashtie SS15 collection will be available for sale on Saturday, February 28th, 2015 in premium global retailers. For more information please visit Puma.com.
Directed by Vashtie Kola & Guy Blelloch
Designer: Vashtie Kola
Starring: Vashtie Kola & Luka Sabbat
DP: Henry Zaballos
Color: Alan Gordon
Stylist: Ian Bradley
Stylist Assistant & Production Assistant: Kaitlin Felton
Hair & Make-Up: Tai Lotson
Music: Princess Nokia "Anomaly"
Produced by 3DDistro
This film is a documentation of Shantrelle P Lewis' Dandy Lion Project in the form of a unique Portrait Session by contributing artist Sara Shamsavari as part of The African Street Style Festival. The portrait session is a part of is an exploration and celebration of young Black men in city-landscapes across the globe, who defy stereotypical and monolithic understandings of masculinity. Juxtaposed against an urban backdrop where the clothing of choice for many black men consists of a pair of sagging pants, exposed boxers, jerseys and white tees – the “hip hop” generation has produced another phenomenon of style – the New Age dandy. The Dandy Lion Project will exhibit at the Museum of Contemporary Photography (MoCP) from April through to July 2015.