I’ve known that I’ve been different since I was a little kid. I never really understood it. It was just something I felt.
In middle school, while other kids were listening to No Doubt and NSync, I was listening to Frank Sinatra and Dean Martin.
In high school, I was hanging out with college kids and adults and was constantly told I’m an “old soul”.
In college, I wasn’t going on dates – I was eating them. (Granted they were wrapped in bacon – but they were still dates, damnit.)
Then, one day, it hit me. I’m not a millennial. I’m a senior citizen.
I’m a trans man. Trans-age.
Before you say it, I know…I know. Biologically I’m not a senior. But that’s how I identify.
Every morning, I go into work where I run a business in a state of liberals. I feel like I’m 82.
My personal trainer looks like a black version of Lou Ferrigno and he makes me feel like I’m about 90.
I listen to business news. I drive a Chevy friggin’ Impala.
My friends, I’m a senior citizen trapped in a millennial’s body.
Trans-age is something you might have witnessed before without knowing what it was.
Perhaps it was the time you saw the 55-year-old woman walking around in booty shorts.
Or the 62-year-old with a 20-year-old in the passenger seat of his brand new Corvette.
All are prime examples of people who are trans-age.
One could argue we’ve all struggled with our identity. Dads of toddlers who have vomit on their shirts and think the young co-eds are checking them out. No, you’re not 21 any more.
Young co-eds who think the 50-year-old sugar daddies are interested in them for their maturity.
Little boys who wear their dads’ ties.
Old men who wear speedos.
In some way, shape or form, many of us are struggling with our identity. Our age identity.
Now that I know who I am…who I TRULY am…I’ve embraced it.
Last week, I went on the road to a bunch of drive-thru restaurants. I asked them for my senior discount. And you may be surprised to see how they responded. Enjoy the video.
What can I say? Seniors are the new millennials.
Kyle Reyes is President and CEO of The Silent Partner Marketing. He's also an acclaimed Keynote Speaker on entrepreneurship, leadership, marketing and social media. As a millennial himself, he’s been dubbed “The Millennial Whisperer”. You can find him on Facebook, LinkedIn and Snapchat @dasilentpartner. Visit thesilentpartnermarketing.com for more.
Blab for live talk shows, on location shoot at Mohegan Sun for Vets Rock, cause-based marketing, embracing a cause
In Episode 18 of The Q's and the A's with The Not So Silent Partner, Kyle is on location at Mohegan Sun for the Vet's Rock event. In this episode, we talk about cause-based marketing and how to embrace a specific cause. Kyle also talks about Blab and how to use live streaming and talk shows to build your modern day business.
For more, visit thesilentpartnermarketing.com.
The Not-So-Silent Partner Episode 17: Why you need to start using Blab for your business, a 6-month social media prediction, 360-degree videos, and the return of Facebook Notes. #thesilentpartnermarketing #socialmediapredictions #thechangeofsocial #realestate #Blab #notsosilent
In Episode 14 of The Q's and the A's with The Not So Silent Partner, we talk about how to raise your roof when it comes to your marketing, the effectiveness of text marketing vs. email marketing, should I get an hour of alone time at the office or spend an hour at the gym and predictions of Google+.