Deluxe's Method Studios was tapped by production company RSA to concept and create this year’s AICP Sponsor Reel. The AICP awards celebrate global creativity within commercial production. The Method team wanted to create an entertaining piece of design that encapsulates the innovative and prolific nature of this industry. Our aim was to showcase the AICP sponsors as various dancing avatars, which playfully reference the visual effects used throughout production. Motion capture, procedural animation and dynamic simulations combine to create a milieu of iconic pop dance moves that become an explosion of colorful fur, feathers, particles and more.
Project: 2016 AICP Sponsor Reel
Concept, Design & Direction: Method Design
Director: Rupert Burton
Creative Director: Jon Noorlander
Art Director: Johnny Likens
Production: Method Studios NY
Producer: Adrienne Mitchell
VFX: Method Studios
Houdini FX Artist: Tomas Slancik
Houdini FX Artist: Vraja Parra
Rigger: Ohad Bracha
Motion Capture: House of Moves
Motion Capture Supervision: Rupert Burton, Shane Griffin
Dancers: Latonya Swann, Guapo Clarke
The light during midnight sun is a surreal and unforgettable experience. Hues of pinks, purples, reds and oranges that you may be lucky to see for a few minutes during a normal sunrise/sunset can explode for hours in an epic display of nature's masterful artistry.
Shot over two weeks from late June through early July in Iceland, finding the best spots to experience these conditions was not easy. We had to navigate Iceland's fickle weather. The southern half of the island was storming most of the time. Knowledge of the island's various micro climates and scenic locations were important in figuring out where to go for any given night. So was staying mobile and keeping all options open. Each day was a new and unexpected adventure.
Over the course of the trip, we covered most of Iceland's varied landscapes, traveling a complete loop on the ring road as well as spending time in the central highlands in the middle of the island.
You'll see scenes from Snaefellsnes peninsula in the west and various mountains and coastal areas in the north, to the fjords in the east and the Vatnajökull glacier region in the south. Perhaps the most unexpected of all was catching the large plumes of clouds being generated by the cooling lava from last year's volcanic eruption in Bárðarbunga.
In the end, the odyssey is about the journey and its experiences rather than about the destination.
A quick lap under tricky conditions on the brand new race track of Spielberg / Austria. Discover the track with Ricciardo and Vettel, supported by Christian Horner over team radio.
Director / Producer: Peter Clausen, Peter Clausen Film & TV GmbH
Line Producer / Author: Cecilia Trück
Animation Studio: Aixsponza GmbH
CG Director / Editing: Christian Tyroller
VFX Supervisor / CD: Manuel Casasola-Merkle
Producer: Julian Fischer
3D Artists: Philipp Strasser, Christian Scheck, Christian Lachenschmidt, Marco Seeberger, Matthias Zabiegly
CAD & Modeling: Holger Aumüller
Rigging: Jörg Vogel
Shading Artist: Raphael Rau
Fluid Simulation: Fuat Yüksel
Animation Artists: Philipp Strasser, Christian Scheck, Christian Lachenschmid
Compositing : Alexander Gabrysch, Tobias Müller
Composer: Andrej Melita
Sound Design & Mix: Heiko Müller