E! Is a one-stop-shop for everything pop culture and fashion-centric. Looking to create a more inclusive & engaging visual language they commissioned us to create the hero spot for their NYFW coverage.

Turning the traditional runway on its head we created a ‘static catwalk’ — a unique in-camera setup that let us bring everyone to the fashion.

The glamour, the runway, the fashion, all in one place. Only on E! Simple really.

CREDITS —

Concept, Design & Direction:
ManvsMachine

DoP:
Jake Scott

Art Direction / Set Design:
Box Deluxe

Stylist:
Anna Peftieva

Hair:
Susanne Lichtenegger

Make-up:
Linda Andersson

Post production / VFX:
Neon

Offline Editor:
Ten Three / Liam Bachler

Music Composition:
Resonate

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