1. 什麼是DDG GREATivities?
    GREATivities =“Activities” designed to help explore the “greatness” of your brand.
    GREATivities是DDG專為年輕品牌設計的系列活動,我們讓經營者思考一些平日難以兼顧的品牌議題,透過一連串創意的活動讓你真正著手尋找重要的答案,激發您的品牌思維。

    許多人把創業當作一種實現自我價值與展現個人品味的方式,每一個人的價值觀與品味都不相同,當然他們所經營的商店/品牌就更應該活出自己獨特的風格與個性。其實創業不難,但要走出自我風格、個性化、品牌化才是考驗。在台灣,各種風格商店/品牌像選物店、實驗廚房、皮包飾品、生活道具店,一間接著一間開,許多人懷抱著理想開業,但是創業之初人力不多又要包攬眾多事務,因此可能忘了持續耕耘品牌差異化的重要性。
    If you run a small business in Taiwan, something that’s probably often on your mind is how to set yourself apart from other shops and brands in your industry. One thing that may help is understanding brand personality.
    But what exactly do you need to know about brand personality? For starters, you should know that it’s really important.
    In fact, it might be one of the most important things you've never thought about! Luckily, brand personality also happens to be one of the easiest things you can start defining right away. Spending even a small amount of time exploring brand personality can help simplify many of your day-to-day business decisions, and start to distinguish your business from the competition.

    We want to share our long experience in branding with Taiwan's young businesses, so in the very first event in DDG's new GREATivities series, we'll help you to explore your brand personality. Come along to our (totally free!) brand personality workshop, and get started on the road toward finding and refining your unique brand.

    # vimeo.com/144329850 Uploaded
  2. DDG協助華人企業,經由市場研究與洞察,讓全世界看到這些企業的不凡價值。

    # vimeo.com/138951408 Uploaded
  3. The Forty Story

    The story of a boy born on the day Pentagram opened and how his life has been tracked (and kerned) by forty years of Pentagram design.

    Written by Naresh Ramchandani and Tom Edmonds
    Directed by Christian Carlsson
    Additional animation by Simone Nunziato
    Sound design by Iain Grant and Wam London
    Music by Graeme Miller
    Titles by John Rushworth
    Design by Pentagram
    Voiceover by Daniel Lapaine

    # vimeo.com/42562659 Uploaded 266K Plays 80 Comments

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