GREATivities ＝“Activities” designed to help explore the “greatness” of your brand.
If you run a small business in Taiwan, something that’s probably often on your mind is how to set yourself apart from other shops and brands in your industry. One thing that may help is understanding brand personality.
But what exactly do you need to know about brand personality? For starters, you should know that it’s really important.
In fact, it might be one of the most important things you've never thought about! Luckily, brand personality also happens to be one of the easiest things you can start defining right away. Spending even a small amount of time exploring brand personality can help simplify many of your day-to-day business decisions, and start to distinguish your business from the competition.
We want to share our long experience in branding with Taiwan's young businesses, so in the very first event in DDG's new GREATivities series, we'll help you to explore your brand personality. Come along to our (totally free!) brand personality workshop, and get started on the road toward finding and refining your unique brand.
The story of a boy born on the day Pentagram opened and how his life has been tracked (and kerned) by forty years of Pentagram design.
Written by Naresh Ramchandani and Tom Edmonds
Directed by Christian Carlsson
Additional animation by Simone Nunziato
Sound design by Iain Grant and Wam London
Music by Graeme Miller
Titles by John Rushworth
Design by Pentagram
Voiceover by Daniel Lapaine