Chain is a venture-backed software company based in San Francisco that builds blockchain technology. The great folks of Chain contacted Thornberg & Forester to write, design and produce an explainer film to educate a business focused audience on blockchain, its use and how it can help their organization build better financial products and services. In addition to demystifying what blockchain is and communicating it’s multiple benefits and efficiencies, our task was to also demonstrate Chain’s position as a leader and to drive viewers to action.
Directors Colin Hesterly and Matthias Hoegg collaborated to create this stylish film that explores the potential locked with the American Express Preferred Rewards Gold Card. Produced out of Not To Scale HQ in London in close partnership with Ogilvy, the 30” film builds on the graphic style and colour palette of the latest Amex print campaign designed by illustrator Tom Haugomat. It introduces the benefits of the Gold Card in a 2D and 3D animated sequence encompassing different holiday locations through one continuous camera move, where each relaxing moment on the journey effortlessly rolls into the next.
Agency: Ogilvy & Mather
Client: American Express
Agency Producer: Sharon Young
Executive Creative Director: Dennis Lewis
Creative Directors: Arthur Parshotam & Martin Casson
Production Company: Not To Scale London
Directors: Colin Hesterly, Matthias Hoegg
Producer: Sarah Butterworth
Lead 2D: Geoff McDowall, Chris Cray, Stephen Vuillemin, Tim Sanpher, Maki Yoshikura
Lead 3D: Laurence Dodd, Femi Adegboye
Compositors: Peque Varela, Jesse Richards, Gideon Prins