Softest

Ever wondered what choices babies of a crawling age make when deciding between a soft object and an un-soft/expensive object? Well wonder no more as we have compiled the answers; all in the name of science!

We flew families to Singapore from across the region to participate. Shot in Singapore on a RED Epic camera we documented the babies choices and drew a number of conclusions, one being that crawling age babies are as unpredictable as you'd expect.

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Softest

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Ever wondered what choices babies of a crawling age make when deciding between a soft object and an un-soft/expensive object? Well wonder no more as we have compiled the answers; all in the name of science!

We flew families to Singapore from across…


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Ever wondered what choices babies of a crawling age make when deciding between a soft object and an un-soft/expensive object? Well wonder no more as we have compiled the answers; all in the name of science!

We flew families to Singapore from across the region to participate. Shot in Singapore on a RED Epic camera we documented the babies choices and drew a number of conclusions, one being that crawling age babies are as unpredictable as you'd expect.

This campaign was rolled out in Indonesia, Thailand and Vietnam and to the delight of Ogilvy & Mather and ourselves the campaign won a Cannes Lion Silver

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