1. 2014

    # vimeo.com/137100203 Uploaded 69 Plays 0 Comments
  2. Client: Max’s Group, Inc.
    Year: 2014
    Director/Director of Photography: Bernard Dacanay
    Additional Camera: Dix Buhay

    Because we know you take charge of your life—we trust you to take charge here at Max’s. And every time you make that call, make that move, it’s our success. We know you’ve got it in you; we always have.

    Every year, Max’s Group of Companies holds a Managers’ Convention honoring its outstanding branches, franchise owners, and managers. Citrus Productions produces a series of videos revolving around a theme that supports the company’s vision of building loved brands. For 2014, the theme was a challenge posed to the Max’s family: Are you ready to harness your power?

    Max’s Group Inc. (MGI) is the largest casual dining restaurant company in the Philippines. MGI started with its flagship brand Max’s Restaurant, a humble roadside cafe in the home of its founders. A simple gesture of welcoming American GIs in 1945 with Fried Chicken gave birth to a proud global Filipino institution.

    # vimeo.com/96555487 Uploaded 56 Plays 0 Comments
  3. Client: Max’s Group, Inc.
    Year: 2012
    Director/Director of Photography: Bernard Dacanay
    Additional Camera: Dix Buhay

    What is love? Love is a verb. Love is action and reaction. Movement that springs from decision. Love is not something you get, but something you DO.

    And when you put your heart into it, what you do becomes so much more: It’s the way to the hearts of those who matter.

    Every year, Max’s Group of Companies holds a Managers’ Convention honoring its outstanding branches, franchise owners, and managers. Citrus Productions produces a series of videos revolving around a theme that supports the company’s vision of building loved brands. For 2014, the theme was a challenge posed to the Max’s family: We Love Our Customers

    Max’s Group Inc. (MGI) is the largest casual dining restaurant company in the Philippines. MGI started with its flagship brand Max’s Restaurant, a humble roadside cafe in the home of its founders. A simple gesture of welcoming American GIs in 1945 with Fried Chicken gave birth to a proud global Filipino institution.

    # vimeo.com/60064339 Uploaded 32 Plays 0 Comments
  4. Client: Max’s Group, Inc.
    Year: 2014
    Creative Direction and Execution: Citrus Video Productions

    With its goal of becoming the top-of-mind brand for the Filipino dining experience, Max’s Restaurant is currently expanding its network internationally. This TV commercial was produced for the North American market.

    Max’s Group Inc. (MGI) is the largest casual dining restaurant company in the Philippines. MGI started with its flagship brand Max’s Restaurant, a humble roadside cafe in the home of its founders. A simple gesture of welcoming American GIs in 1945 with Fried Chicken gave birth to a proud global Filipino institution.

    # vimeo.com/136691578 Uploaded 41 Plays 0 Comments
  5. 2011

    # vimeo.com/29084618 Uploaded 70 Plays 0 Comments

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