Client: Max’s Group, Inc.
Creative Direction and Execution: Citrus Video Productions
With its goal of becoming the top-of-mind brand for the Filipino dining experience, Max’s Restaurant is currently expanding its network internationally. This TV commercial was produced for the North American market.
Max’s Group Inc. (MGI) is the largest casual dining restaurant company in the Philippines. MGI started with its flagship brand Max’s Restaurant, a humble roadside cafe in the home of its founders. A simple gesture of welcoming American GIs in 1945 with Fried Chicken gave birth to a proud global Filipino institution.
Client: Creative Cross Border Productions, Inc.
Director: Aaron Palabyab
Director of Photography: Macky Galvez
Roche and Xenical partnered with the Philippine Association for the Study of Overweight and Obesity (PASOO) to launch a campaign to help you rock your body to a better you. Citrus Video Productions produced a TV commercial and series of webisodes that addressed the serious problems of overweight and obesity, including safe and unsafe methods of weight loss.
Client: The Mind Museum
Director of Photography: McCoy Tarnate
Additional Camera: Ruel Guanco
At The Mind Museum, science comes alive!
Located in Bonifacio Global City, the Philippines’ premier business district, the Mind Museum is the brainchild of the Bonifacio Art Foundation. Purely funded by private donors and supported by world-class industry experts and institutional partners, it is the first LEED gold-certified museum in the Philippines. The Mind Museum was envisioned to marry art with science, and mirrors the passion, creativity and dynamism of the city.
The Mind Museum is a 2014 Thea awardee for outstanding achievement as a science museum. Thea awards are annually given by the Themed Entertainment Association (TEA) to institutions that create compelling experiences for people around the world. Past awardees include the Chicago Museum of Science and Industry, San Francisco’s Exploratorium, and Universal Studios. The Mind Museum is the first science museum in Asia and the first Philippine institution to receive this award.