We were commissioned by legendary music label Decca Classics to create a piece to celebrate their rich repertoire of string artists. Working to the incredibly moving Avro Part track 'Spiegel im Spiegel' we started to explore the emotional journey we are taken on by the sound of the stings. The brief was refreshingly open and we were given a real chance to experiment and take the visuals somewhere we felt was quite special.
Spark is The Telegraph's new creative commercial department. It represents a company-wide commitment to helping brands grow — by supercharging creative ideas with industry-leading data insight.
I was tasked with conceiving and directing the brand positioning, the name and the visual identity. I was also responsible for overseeing the integration and usage across multiple platforms and media for the product launch and sustain.
This is the launch film, designed to introduce the logo and the methodology behind Spark: creativity fused with data insight.
Concept and creative direction: Matt Simmonds
Design, direction and animation: Weareseventeen
Here is round 2 of all of my Everydays! Thanks to everyone who gave their project files to me so I could learn and grow!
These project files are totally free! (well, name your price)
Head on over and grab them! gum.co/DQpQG
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