The tesseract, hypercubes and robots are some of the elements that constitute this motion adventure where we explore how the relationship between brands and consumers has evolved historically to reach its status quo, and what is Publicis Media’ forecast on how to interact with consumers effectively nowadays.
Creative mavericks Busto & Miguelez skilfully crafted a script for Publicis “Trends 2016“ online platform and invited us to turn it into an explainer video. An invitation that was nothing short of a challenge and that also required a soundtrack full of Aural’s sonic artistry.
By juxtaposing treatments and techniques we created this ever-changing journey that depicts and predicts what brands are meant to do to stay on top of the game in today’s hyper connected society.
To be honest – the idea for »Traveling Lights« came to us by accident. We were fooling around with geometric objects while developing a logo design. We liked the idea of combining simple shapes and then creating a completely new context, only by excluding intersecting shape areas. In our case – a circle and a triangle became the snowy top of a mountain in front of the sun. With this picture in mind we started developing a minimalistic world, brought to life by the use of ambient noise and a haunting minimalistic score.
Take a moment and lose yourself in the abstract realism of this world.