You can’t design an end-to-end experience unless you organized for it, too. To create coherent vision and transform end-to-end experiences, multidisciplinary teams need structures—goals, roles, and practices—that support awareness, understanding and ownership of the end user's journey. In this talk learn how Airbnb relies on journey mapping to inform better decisions and outcomes from experience design, and how they've organized their rapidly growing teams to better support their user's journey every step of the way.
UX as a discipline, and its role within organizations, is rapidly evolving. UX positions are increasing in number and variety. The complexity and diversity of building, maintaining and managing UX teams is increasing every year.
Many product teams have elevated UX from a service to the leading discipline for product development and strategy. Products are increasingly taking on the role of establishing a company’s brand resulting in a deepening role with marketing. Layer on the breakneck pace of technological evolution and innovation and the challenge of building and running a successful UX organization is presenting managers with fascinating and novel challenges. Leaders and teams are being driven to rethink how UX fits within the modern organization and embrace new roles and responsibilities.
Hear from industry experts Catherine Courage, Sara Ortloff Khoury, Margaret Gould Stewart, and Greg Petroff who are leading the charge and innovating both their products and their teams.