One of the world’s leading universities in health sciences, and one of the Bay Area’s largest employers, the University of California, San Francisco, needed a main website that was both comprehensive and efficient. As part of our complete redesign of the site, we conducted user surveys, focus groups, and an extensive study of web traffic patterns and industry best practices.
When a company decides it's time to update the brand, it can take incremental steps or a major leap. Next Issue chose the latter. With a new visual identity system to complement its new name, Texture offers subscribers a completely new way to experience magazine content.