A product of detailed UX research & testing processes and robust infrastructure powered by MagiClick CMS, the bank’s new web site provides a seamless experience on all platforms thanks to responsive design & development.
MagiClick launched mobile banking applications for Bank Audi, Lebanon's largest bank and a regional group with a presence in 13 countries.
Designed & developed on MagiClick's True Omni-Channel Banking Platform, the Bank Audi Mobile Banking Project comprising smartphone, tablet and companion watch applications is a great example of how a unified UX/UI experience can be provided to customers across different banking channels.
For more information about MagiClick's True Omni-Channel Banking Platform: http://bit.ly/1hCGo2p
We produced a Facebook application to advertise Finansbank’s personal loan campaign that offered lower rates to those who apply during the Muslim Feast of Sacrifice. We have created a pyramid scheme, where we asked users to send their “hands” to their friends. They gained 3 cents for each friend that kissed the hand. The companion marketing statement throughout the game was, “You won’t have to kiss anyone’s hand for money if you visit Finansbank”.
With its simple and entertaining structure based on a long-standing tradition, the application went viral and was used by over 48,000 people who sent over 250,000 “hand-kiss requests” within only 18 days.
The campaign was recognized as the best runner-up in the social media category at the 2011 Crystal Apple Advertising Awards. It also won a Bronze Mixx in the social marketing category at the 2012 Mixx Awards Türkiye.
Turkish banking giant Yapi Kredi sought an interactive campaign to present mortgages as a swift route to home ownership. Harnessing the viral strength of Facebook, we created MortgageMania, a massive social multiplayer board game that allowed users to invest in diverse real estate using virtual mortgage credits from Yapi Kredi. Success was confirmed by over 50,000 unique players with an average interaction time of over 2 hours.