1. With an award-winning career spanning more than seven decades, words like “legendary” and “groundbreaking” come to mind when Rita Moreno’s name is mentioned. Though many know about her extraordinary career, Rita’s struggle following her husband Leonard’s death often goes untold. But, it is a story that mirrors a situation all too familiar to many seniors.

    During their 46-year marriage, Leonard was solely responsible for handling the family’s financial affairs. After his passing, Rita was not only emotionally exhausted, but completely unprepared to take on complex insurance and financial issues.

    Motivated by her experience, Rita has partnered with the National Association of Insurance Commissioners (NAIC) to encourage older Americans to get smart about their insurance policies as part of NAIC’s Insure U consumer education campaign. In an effort to spread this message, Rita lends her talent to this enclosed new, high-energy :30 TV PSA, which gives viewers a look at a “day in her life” and is rooted in Rita’s simple, yet meaningful, life motto: “Keep moving.”

    “I was fortunate to have a close friend help me figure out my policies and plans after my husband passed, but not everyone is so lucky,” said Moreno who is one of only 12 EGOT winners. “End-of-life conversations are tough, but necessary. That’s why the Insure U campaign is so important —resources are available to help families navigate discussions so they make the best insurance and financial decisions for themselves and their families.”

    Rita hopes her message inspires families to make smart insurance and retirement planning decisions together. Please help us share this important message to educate and inform your viewers by airing this PSA as soon and as often as possible through August 2018. If you have any questions or need more information, please contact Julia Liu at psa@boombroadcast.com or directly at (609) 748-7411.
    Thank you for helping in this important consumer outreach effort.

    The National Association of Insurance Commissioners (NAIC) is a non-profit, tax-exempt (501c3) organization.

    Thank you,

    Ted Nickel
    NAIC President

    # vimeo.com/228101990 Uploaded 64 Plays 0 Comments
  2. An estimated 75 million people in the U.S. fall into the baby boomer generation. And, research suggests slightly more than 1 of every 8 baby boomers are in the sandwich generation – simultaneously raising a child, providing financial assistance to their parents, and planning for retirement. Because of their multiple roles, boomers face complex insurance decisions for themselves, their parents, and their children. Being educated about their options and planning ahead is the key to successfully navigating the changes on their horizon.

    That is why the National Association of Insurance Commissioners (NAIC) has partnered with GRAMMY-winning singer-songwriter Amy Grant. Grant has joined the association's Insure U consumer education campaign to help encourage baby boomers to get smart about the unique and often complicated insurance decisions they face.

    The enclosed :30 TV PSA features Amy Grant explaining that life is unpredictable for all of us, but by planning ahead and getting smart about insurance, you can get peace of mind. And, in Amy’s case, she came to understand the importance of planning ahead for this life stage while she and her sisters cared for their mom during the final days of her life, and as they continue to care for their father as he battles dementia. A special section for boomers is now featured on the Insure U website with important information and tips about how to prepare to talk with families and insurance advisors about finding the best options to meet future needs.

    With your station’s help in airing this :30 TV PSA as soon and as often as possible, we can educate and remind viewers that there is access to unbiased, trusted and free information to help evaluate the right types of insurance to fit all individual’s needs.

    Thank you in advance for your support. Please don’t hesitate to call Julia Liu at 609-748-7411 or contact her at julia@boombroadcast.com, or visit our website, InsureUOnline.org., if you have any questions.

    The National Association of Insurance Commissioners (NAIC) is a non-profit, tax-exempt (501c3) organization.

    # vimeo.com/97213297 Uploaded 68 Plays 0 Comments
  3. An estimated 75 million people in the U.S. fall into the baby boomer generation. And, research suggests slightly more than 1 of every 8 baby boomers are in the sandwich generation – simultaneously raising a child, providing financial assistance to their parents, and planning for retirement. Because of their multiple roles, boomers face complex insurance decisions for themselves, their parents, and their children. Being educated about their options and planning ahead is the key to successfully navigating the changes on their horizon.

    That is why the National Association of Insurance Commissioners (NAIC) has partnered with GRAMMY-winning singer-songwriter Amy Grant. Grant has joined the association's Insure U consumer education campaign to help encourage baby boomers to get smart about the unique and often complicated insurance decisions they face.

    The enclosed :30 TV PSA features Amy Grant explaining that life is unpredictable for all of us, but by planning ahead and getting smart about insurance, you can get peace of mind. And, in Amy’s case, she came to understand the importance of planning ahead for this life stage while she and her sisters cared for their mom during the final days of her life, and as they continue to care for their father as he battles dementia. A special section for boomers is now featured on the Insure U website with important information and tips about how to prepare to talk with families and insurance advisors about finding the best options to meet future needs.

    With your station’s help in airing this :30 TV PSA as soon and as often as possible, we can educate and remind viewers that there is access to unbiased, trusted and free information to help evaluate the right types of insurance to fit all individual’s needs.

    Thank you in advance for your support. Please don’t hesitate to call Julia Liu at 609-748-7411 or contact her at julia@boombroadcast.com, or visit our website, InsureUOnline.org., if you have any questions.

    The National Association of Insurance Commissioners (NAIC) is a non-profit, tax-exempt (501c3) organization.

    # vimeo.com/97213812 Uploaded 33 Plays 0 Comments

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