This video is about Date Driven Marketing using Search.
One thing you can rely on with time is that it is a state of constant change. That means if you are trying to reward or influence customer behaviour based on their activity, things can get pretty tricky.
Don't worry, Websand can make that much easier, allowing you to create customer groups using the search function that move with time! Want to understand those people that bought 30 days ago - no problem. Want to market to those people with a contract coming up in 14 days time - consider it done!
How to create customer segmentation based on historical events that you have tracked in Websand (previous purchases, marketing events, or other date related events) or events that are coming up in the future.
Once the search is in place. Your data is in-play and your customers managed on a 'daily basis' :)
For more information or to get signed up and increase your customer engagement with some clever communication visit websand.co.uk