Magic mirror on the wall, who is the fairest one of all? Well, this time the answer is pretty easy – the 2013 Audi S-Line selection.
The beauty in red is multiplied by countless mirrors, reflected, sliced to pieces that it got impossible to separate live action from cgi. The task was complex, the time was tight. But most definitely a car has never before been seen from so many angles at once within 30 seconds.
To the captivating vibe of a pulsing soundtrack director Ole Peters conducts a ballet of visual awesomeness capturing the fundamental idea of “Sporty in all facets”.
Client: AUDI AG
Account Director: Silvia Chudalla
Head of Marketing Communications Germany: Silke Miksche
Agency: Thjnk Berlin GmbH
Executive Creative Director: Stefan Schulte, Florian Weber
Creative Director: Matthias Walter, Siyamak Seyedasgari
Copy: Valerie von Meiss, Verena Kessler
Account Management: Nicole Bierwolf
Account Director: Hendrik Heine
Head of Producing: Thomas Nabbefeld
Production: Markenfilm GmbH & Co.KG in Co-Production with Sehsucht GmbH, Hamburg/Germany
Director: Ole Peters
DOP: Ekkehart Pollack
Producer: Nicolas Mirbach, Christiane Mülstegen, Jan Tiller
Art Director: Dominik Wieschermann, Julius Brockelmann
Art Department: Anja von Harsdorf, Axel Brötje, Dominik Wieschermann, Julius Brockelmann, Nils Wesch
Matte Painter: Julius Brockelmann
Productions Designer: Marco Bittner Rosser
3D Lead-Artist and Set Supervisor: Timo von Wittken
2D Lead-Artist: Florian Zachau
3D Artists: Eva-Maria Kuehlmann, Heinrich Löwe, Vincent Thomas, Sebastian Welti, Fabian Schaper, Andres Eguiguren, Christoph Gaudel
Lead Lighting-Td: Tommy Andersson
Cutter: Artur Jagodda, Lenny Seeburg, Christoph Senn
Compositing: Yacoob Essack, Daniel Hummer
Making of: Nils Wesch
Grading: Andreas Teichert
Music: Bluwi / Blunck, Will & Denker GbR
Composer: Sebastian Zenke
Animation: Autodesk Softimage XSI
Shotmanagement/Online: Autodesk Smoke
Grading: DaVinci Resolve
Cut: Avid Media Composer
The bold new spot for Philips’ intuitive LED lights ‘Hue’ features beautiful projections, graceful dancers and the renowned football players of Bayern Munich expressing the connection of technology and emotion in a wide spectrum of vibrant colors.
Director Ole Peters created an exceptional take on the product and the brand in general with this fast-paced montage of quality pictures that was done within a no less fast-paced production period of only three weeks. No complaints, folks, because that’s how you win games.
Our Berlin office's new CD Stefan Sperner got back to the drawing board - literally. Three nice new stop motion pieces explaining the virtues of ING-DiBa's Apps and Virtual Banking. Each in 60 Seconds. Indulge a sweet Making Of featuring our beloved Berlin Office's Stop Motion Basement Crew.
Production Company: Sehsucht Berlin
Agency: Ogilvy & Mather Werbeagentur
State of the art computer fluid simulation was used to generate the smoke effects that brings the CG ghosts to life. Approximately 1400 hours of simulation time were required to process the bespoke effects, generating nearly 5 terabytes of data.
Abaddon Written and Directed by Rogerio Silva
Choreographed and Performed by Harriet Waghorn and Troy Savic