About the Work
WOW was in charge of planning, producing, and directing the conceptual movie for ISSEY MIYAKE’s 2015 Spring and Summer collection. The announcement was made at a public event at a specially erected tent at Paris’ Jardin des Tuileries in September 26th, 2014.
In the creation of this collection, a “steam stretch” method was applied to the weaving process to produce mathematically accurate three dimensional shapes. From just one initial strand of thread, a flat solid surface begins to take shape. The steam helps to shrink and fold the cloth. After first forming a flat surface, it continues its transformation into a variety of three dimensional shapes.
This ‘Steam Stretch’ technique was applied throughout the design process, making for a very long and complicated design process. So how were we to instill in the viewer a deep sense of appreciation for the finer details of such subtle and intuitive design? And how could we express a sense of passion and dynamism for this product, which was created through the application of such innovative technology? To best present this collection, we endeavored to use a non-verbal and organic style of expression, which will hopefully allow it to be used as an explanation tool even after this collection draws to a close.