In 2013 Marks and Spencer contacted Visual Retailing for a space planning and store presentation project. The goal was to align the merchandise planning, buying and visual merchandising processes, to minimize the gaps between information and decisions for buying, VM and store execution. After a thorough vendor selection process, Visual Retailing was selected as the preferred supplier. Rachel Nooney, Melissa Meigh and Alice Osborne, all working within M&S organization explain why.
Read the story: http://www.visualretailing.com/marksandspencer
Tom van Soest explains how retailers like M&S, adidas and Tchibo have improved their visual merchandising and retail execution processes. With our technologies, you can optimise your complete retail flow from range analysis, store cluster creation, VM guideline creation, sending guidelines to the stores and getting a compliance feedback from the stores. With our technologies, you get a full insight and the whole process is covered.
To learn more go to our website: http://www.visualretailing.com
Adapted song: Prelude No. 5 by Chris Zabriskie, CC BY 3.0 http://creativecommons.org/licenses/by/3.0/ http://soundcloud.com/chriszabriskie/prelude-no-5?in=chriszabriskie/sets/preludes
Your store concept should reflect your core values. Well thought out with everything from product design to merchandising principles combined with store audio and fragrance. All elements are communication and design that aims to create the right feeling. The emotion is the key word that guides your Storytelling and is represented by colours and materials in your store.
By visualising your Storytelling you gain a new awareness and can communicate this to anybody that shall connect with your brand and storeconcept. This interaction is essential.
This video is pushing the bounderies of how you acheive this and is with a limited effort achievable by any brand or company around the world