The behind the scenes footage was shot by upcoming filmmaker Loic Van Der Heyden in April 2015 while we were shooting our Autumn/Winter campaign. The film plunges into a hushed, ardent, almost timeless atmosphere due to a simple, spruce architecture and a beautiful play of light provided by the omnipresent windows.
The sequences that focus on decorative elements, which often radiate warmth due to the presence of wood, the connection with the surrounding countryside, as well as the abundance of skylights all bring forth a vibe that is very “slow life”.
The selected looks with touches of casual chic, a bohemian country twist and a few glamorous pieces further emphasize the variety of influences that our brand has always held dear.
Our first window campaign at the start of the SS15 season already hinted at what was to come later. Though much cleaner in its presentation the theme that ran through it already contained a clash between manmade technology and the purity of our natural green environment. We decided to take things a couple of steps further with this season’s final campaign…
Inspired by abandoned cities, industrial sites and warehouses around the world that have been overtaken by nature, such as the Sorrento Mill in Italy and Gunkanjima in Japan, we tried to evoke an imagery that is both overwhelming and strong, while still staying elegant and somewhat enchanting. It’s meant to feel like stepping into a fantasy world where nature has quietly but steadily regained what it has lost to mankind. We feel like this installation’s green wilderness that dominates the whole of our window (and then some) perfectly ties together the thematic used throughout the whole season and fits in perfectly with the long lasting love Bellerose has had for flora and fauna.
It took us close to 3 days to install the urban jungle we had envisioned – not just the plants but everything that came with it – as usual an insane amount of attention was paid to details: only authentic tropical plants were used and wooden structures were erected to support the conquering jungle.
There’s plants crawling out of the main window on the ground floor up to the first floor window, our trademark vintage chandelier found itself being completely covered by the green and even the skirt of one of the mannequins was entirely made by hand for the occasion.
All in all it was a challenging project that demanded tons of energy and focus but left us very pleased with the end result and the overwhelming response we’ve had so far. Next year we plan to raise the bar even higher so that hopefully we can continue to amaze and inspire.