1. This was the first project we did for Shaw. Their previous commercials communicated through type, adopting a casual, conversational approach, which they wanted to retain moving forward. However, they were interested in introducing some supporting design elements around the type to help tell the story and keep the viewers interest. Their product offerings are all colour specific, so for this spot we needed to use Orange, and shades thereof.

    The main narrative is told predominantly through the use of typography, so our approach was to treat the type as objects, or as characters within the narrative. The way that the story told needed to be dynamic and interesting while using as few elements as possible, adding additional design elements only to enhance certain concepts. For this reason it was also important to render the 3D type beautifully, adding in reflections and treating the type as real objects in a space.

    We approached the sub-narrative character animation in a similar way to the typography. We stripped the elements down to only the absolute essentials needed to tell the story. We also came up with a narrative and story-telling technique to circumvent any potential violence, which could have been problematic for the client and their brand. We also had to consider our Yeti’s modesty. His agent was not very keen on letting him expose himself or even use a body double for that matter.

    Team:

    Client: Shaw Cablesystems Ltd.
    Client Liaison: John Lawson
    Agency: BBDO Toronto
    Associate Creative Director: Todd Cornelius
    Associate Creative Director: Jamie Markovitch
    Account Director: Olivia Mendez
    International Production Company: The Ebeling Group
    Local Production Company: TM
    Director: Hilton Tennant
    Illustration: TM
    Design: TM
    Character Design & Treatment: TM
    2D & 3D Animation: TM
    Compositing: TM
    Music & Final MIx: Six Degrees Music Production Studios

    # vimeo.com/10949502 Uploaded
  2. Music and Sound Design: Mark Lazeski | http://www.marklazeski.com
    Agency: The Still | http://www.wearethestill.com
    Client: Eurika | http://www.geteurika.com

    # vimeo.com/91462372 Uploaded 1,905 Plays 8 Comments
  3. Without risk there isn’t change. Without risk there isn’t a path, there’s nothing to learn, there isn’t progress. With no risk everything would be understood, there wouldn’t be games, we wouldn’t be able to abandon ourselves, to say no or to question reality. Without risk there isn’t transformation, everything is the same: there’s only comfort. Without risk youngsters wouldn’t be young. Being young means to risk.

    At TEDxYouth@Barcelona we admire risk takers. In 2015 we wanted to celebrate the stories of young people who took the first step and have had the tenacity to keep going. Young people who power their ideas and initiatives with passion. Every. Single. Day.

    For the creation of the video we decided to reclaim all these concepts associated to risk. From a free process of conceptualization, we’ve focused in the learning zone implicit in every action involving risk. To go against, to transform, to break the establishment, and finally change are different stops that have to be walked down to abandon comfort and get into risk.

    Credits:
    Directed by Codea Studio
    Produced by : Eyesberg Studio
    Production Manager : Jose Vaaliña
    Art Direction: Codea Studio
    3D Animation: Gonzalo Fernández, Anna Martín, David Ros
    2D Animation: Alex Marti, Jose Rosales
    Copy & Script: Ricard Sunyol
    Music and Sound Design: Pol Marqués

    Special Thanks to: José Vaaliña, Berd

    More at:
    eyesbergstudio.com/
    codeastudio.com/

    # vimeo.com/124741013 Uploaded 7,809 Plays 2 Comments
  4. A film about design. If for one day you had the power to make your world work better, what would you change?

    makeshapechange.com

    --

    Shape is part of a project to get young people thinking about how the world is made around them, and where design fits in.

    This film and the accompanying website was commissioned by Pivot Dublin and Dublin City Council to promote wider acceptance and use of design as a tool for positive change.

    --

    Film credits:

    Presented by Pivot Dublin and Dublin City Council
    Directed & Designed by Johnny Kelly
    Written by Scott Burnett
    Produced by Ali Grehan

    Production company: Nexus
    Nexus Producer: Isobel Conroy
    Animators: Felix Massie, Joe Sparrow, Alex Grigg and Johnny Kelly
    GIF wrangling: Alasdair Brotherston
    Editor: Steven McInerney

    Thanks to Mark Davies, Sergei Shabarov and Chris O'Reilly
    Special thanks to Cllr Naoise O'Muiri and Dublin City Manager Owen Keegan for their support

    Music & Sound Design: Antfood
    Ensemble:
    Andrew Rehrig - Flutes
    Will Bone- Trombone, Trumpets, Tuba, Baritone Sax, Tenor Sax I, Clarinets
    Jesse Scheinin - Tenor Sax II
    Wilson Brown - Pianos, Guitars, Synths, Percussion
    Chris Marion - Strings
    Composition and Arrangement: Wilson Brown
    Sound design: Spencer Casey, Charlie Van Kirk, Wilson Brown and Pran Bandi
    Final Mix: Andy Baldwin

    makeshapechange.com
    pivotdublin.com
    johnnykel.ly
    studioaad.com
    nexusproductions.com
    felixmassie.co.uk
    joe-sparrow.com
    alexgrigg.com
    antfood.com

    *BONUS* GIF fun: makeshapechange.tumblr.com

    # vimeo.com/90208216 Uploaded 285K Plays 104 Comments
  5. Promotional film for graphic design + branding company NB.

    NB wrote and commissioned this animation to help explain how they work. This was co-directed with illustrator extraordinaire James Graham.

    nbstudio.co.uk

    --
    Film credits:

    Directors: Johnny Kelly and James Graham

    Design: James Graham
    Animation: Johnny Kelly
    Copywriter: NB Studio

    Voice over: Michael Wolff
    Voice over recording made at Fonic
    Sound design: David Kamp

    Client: NB Studio

    Thanks to Felix Massie, Amael Isnard, Anders Freij and Nexus productions for technical support.

    johnnykel.ly
    firstnamejames.com
    nbstudio.co.uk
    michaelwolff.eu.com
    fonic.co.uk
    nbstudio.co.uk

    # vimeo.com/50745180 Uploaded 23.6K Plays 18 Comments

2D Animation — Branding

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