1. "Playboy, like all things quintessentially American, needs a competitor, and Penthouse is the only magazine around whose performance, quality, and editorial temperament qualify it for the job.” Penthouse founder Bob Guccione was the first to take on Playboy, which was the leading men’s magazine in 1953 when Penthouse came on the scene. While Hugh Hefner embodies the Playboy lifestyle, selling the fantasy of the girl next door, Bob Guccione chose to make his images more realistic and relatable, photographing Penthouse Pets against scenery of the cities his readers lived in. Penthouse took direct aim at Playboy a mere few years after it began, creating a series of ads portraying Playboy as the hare and Penthouse as the tortoise.

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The Corporate Culture


The Corporate Culture describes the ideology of a company’s employees and the philosophy of its owners. It is dedicated to maintaining the history of corporate culture and defining its future.

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