An animated promotion of Reach Complete Care Mouth Rinse and the Curve Toothbrush. This is based on an animated ad from the early 80s, which featured "Mr. Reach," a character whose head flips open so he can brush his back teeth - at least until he finally tries the Reach Toothbrush.
I created this in its entirety:
wrote the script
updated the character design
drew the art in Illustrator
animated the character using After Effects Puppet rigging
textured, lit and animated 3D product sequences in Cinema 4D
selected stock music
edited the final
16MM hand drawn animation, shot on an Oxberry animation stand. I made this my last year in college, after finding out that my school, Rice University, had an original Oxberry stashed away in the Media Center, and it was only being used to shoot titles. The drawing were made on computer paper with pens, colored pencil, and watercolor paint. Tom Senning made the music.