Fanfiction - the unauthorized creation of transformative works based on popular media texts - is the fastest growing form of writing in the world. Its impact on the discourse and ideology of popular texts has been much studied, but accounts thus far have lacked a consistent methodology accounting for both cultural and technological contexts. In this paper, discourse theory adapted from Foucault is utilized to establish that discursive formations from a popular source text can be de- and re-constructed, sometimes consolidating canon’s constructions, but at other times, altering Othered characterizations and criticising statements from the canon. The example demonstrated will be race and colour and in the globally popular cult TV show Supernatural and its online fandom, charting the construction and deconstruction of a dangerous cultural narrative concerning the failed civilisation and ‘inherent’ savagery of Black men. The original methodology utilizes some techniques from network analysis to chart the impact of fan-statements in an innovative fashion, using both quantitative and qualitative measures, whilst retaining insights from discourse theory to account for the specificity of fiction as a particular form of writing. In this way, the strength of statements, discursive boundaries, and techniques for alteration can be observed. The author’s monograph on the applications and implications of this method will be published by Amsterdam University Press in 2016.
India is the seventh largest democracy of the world. Legislature, Executive, Judiciary and Press are its four pillars. So, media and politics have been cheek by jowl from many decades. Since Britishers till now, media is playing its significant role. Its role becomes more powerful with the advent of social media, because people got a platform to express themselves. 2009 election was different from 2014 Parliamentary Election. Earlier election campaigns were limited to rallies, public meetings, door to door canvassing, newspapers, magazines, radio and televisions.2014 Parliamentary Election has become a milestone in the history of Indian Election. For the first time Bharatiya Janta Party, Aam Adami Party and many other political parties utilized Facebook, twitter, Websites, E-mail, SMS, Mobile Phones, Internet Banners, and Online Advertising as major tools of communication to reach to maximum publics. This study aims to evaluate the efficaciousness of Social Media as a game changer in Indian Parliamentary Election 2014. The study will also try to explore mindset of Indian diaspora society in Canada and Oman. Why and how they got involved in this election and they influenced the result of elections. Because of Social Media, particular election campaign strategies followed by politician had given a new flank to the Indian politics. The study would show how Indian and Non-resident Indian (NRI) took this Parliamentary Election and change their decision in favor of good governance rather than choosing hackneyed issues like secularism and so on.
Sangeeta Tripathi, College of Applied Sciences, Oman