CBS Sports Network’s new 2015 college football campaign, titled “8-bit,” was created using great moments from CBS and CBSSN to remind viewers that CBSSN is a destination for outstanding college football coverage all season long. Using the unifying tag line “More Games. More Moments,” Buster Design and CBSSN’s internal team leveraged the excitement of the game’s history with the nostalgic love of video gaming to produce a series of spots that reaches audiences of all ages.
Producers: Brian Konieczko, Jeff Lonigro
Director On-Air Promos/Strategy: Christa Gorman
Executive Vice-President, CBS Sports Marketing: Kelly Dunne