Director of Photography: Matt Peterson
The concept for the Station ID was a dramatic, one-shot says it all ID’s. Using smoke from the weapons, fake rain, water or a combination to create atmosphere in the air. It was crucial to give the graphics team atmosphere to help bring their graphics on and off. We had to find a studio that had the G&L equipment and where we could fire live ammunition without too many problems. Thankfully a studio we found in Texas was set on a large parcel of land. We shot outside on Phantom in mottled light throughout the day in the heat of Texas so dramatic lighting was created using 18K and 6K tungsten, shinny boards and mirrors. We over lit subject so that the background fell away to dark. This was emphasized further in post. Shot flat. Post color low chroma and increased contrast to help turn day to night.
Not only did we have to deal with the brutal element of heat, but also the rattlesnakes and other dangerous critters of Texas. One of our crew was moving a light and was bitten by a scorpion. Both he and the scorpion survived, with the latter now a pet.
This was a video we shot for our friends at Southern Proper for their Fall 08 collection - "Southern Sportsman". Everything was filmed with my HV20 and Brevis Adapter, IndiSlider, Canon Lenses, and a Front End Loader (the crane shot...) Shot at my wife's parent's farm - couldn't have asked for a more perfect location. Original score by Chris Talley.
Nuestros amigos de TyC Sports nos contactaron para hacer el diseño y animación de un nuevo programa de la selección argentina de fútbol. ¨De Selección¨ muestra todo lo que rodea a la selección, la intimidad del equipo en sus viajes, concentraciones, anécdotas,etc.
Partimos del concepto del honor y el orgullo de vestir la camiseta nacional para desarrollar un sistema gráfico de telas y costuras. Estuvo buenísimo todo el proceso de producción ya que el cliente nos dió la libertad y la confianza para lograr el producto.
Our friends at TyC Sports assigned us the design & animation of a new show package about the Argentinean Soccer Team. "De Selección" will showcase everything related to the team's lifestyle, their trips, interviews, training stories, etc.
Proudness and glory of wearing the national shirt were our triggers to develop the concept: a graphic pack based on handcrafted cloth and thread. The whole process was really inspiring, since our client gave us the freedom and trust to accomplish the final product.
CLIENT: TYC SPORTS
CREATIVE DIRECTORS: Javier Gori - Martin Ferdkin
EXECUTIVE PRODUCER: Vicuña
LOGO DESIGN: Martin Ferdkin
3D MODELING: Francisco Kitzberger - Juan M. Codó – Christian H. Segura
POST, DESIGN & ANIMATION: Juan M. Codó – Christian H. Segura – Francisco Kitzberger
MUSIC & SOUND DESIGN: Bajo Fondo ( Presente ) - Gustavo Santaolalla