1. Doesn’t every designer want a career like Bierut’s? Working his way up to Vice-President for Graphic Design at Vignelli Associates, and now a Partner at Pentagram’s New York office, he’s assembled an eclectic portfolio that ranges from the design of “I Want to Take You Higher,” an exhibition on the psychedelic era for the Rock and Roll Hall of Fame Museum to the development of a new brand strategy and packaging for Saks Fifth Avenue. Playful, inventive and judicious in his work, Bierut has created environmental graphics for the New York Times building and a new identity and signage for the expanded Morgan Library and Museum. A giant of the design world.

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