Finally—some good news on climate change! We collaborated with the coalition of The World Bank and We Mean Business to create a set of spots that explain how renewable energy not only can save the planet but is an excellent driving force for business.
Innovation has a history of boosting the economy, and green energy is no exception. We embrace the opportunity to communicate a message we care about with iconography and infographics. We are also in the process of creating five 30 second animated pieces for the We Mean Business Coalition which will profile companies like Apple and IKEA and how they're working with carbon pricing.
For the first time in the history of Korea’s cable TV networks, the business channel targets viewers who are businessmen dreaming of success or envision such businessmen. To this end, we aim at incorporating the qualities of their desire such as luxury, stability, and conservativeness.
Taking into account the special circumstance of the launching, the channel’s characteristics are incorporated by featuring live actions of elements and items that often appear in a business setting to make a direct appeal to the target viewers.
Simple layouts and camera angles are used. In terms of the combination of the colors, a single color was chosen as a point within the calm combination of black and while, just like the role of necktie in a businessman’s suit.
In order to emphasize their conservativeness and tradition, all design elements, particularly typography, are chosen carefully to be not too fashionable. They intend to leave lasting impression.