Salesforce approached Obscura with the opportunity to create imaginative media for the 107’ long LED video wall in the lobby of their flagship San Francisco office. Our creative teams worked closely together to envision and produce work that transforms a passageway into a mesmerizing hyperreal environment. From capturing California’s Redwood National Forest in stunning 12K resolution, to a designing a convincing CG waterwall and more – we held nothing back in striving to impart a sense of wonder to everyone that enters the building.
John Zissimos - Chief Creative Officer
Beau Bouverat - Film Director
J.D. Swartz - VP General Manager Creative and Digital
Mike Mazza - Lead Designer
Katie Rinki - Director, Executive Producer Broadcast and Film
Taylor Hilficker - Business Manager
Peter Sapienza - VP of Strategy
Nick Lynch - Executive Producer
Marc Melzer - Director of Media Arts
Ari Ali - Senior Media Producer
J Sayaka - Creative Services Producer
Vlad Spears - Director of Interactive
Harvey Moon - Interactive Engineer
Matthew Ragan - Interactive Engineer
Mike Walczyk - Interactive Engineer
Anton Heestand - Interactive Engineer
Emmett Feldman - Senior Art Director
Tim Digulla - Senior Art Director
Jim Ellis - Technical Director/3D Animation
Alexi Alexaieff - Technical Artist
Ethan Indorf Director of Photography
Joshua Brott - Photographer/Director of Photography
Fusion IC Studios - Fluid Simulation
Co-Founder/Executive Creative - Lauren Millar
Co-Founder/VFX Supervisor - Mark V. Stasiuk
A film by Giorgio Affanni and Gabriele Chiapparini.
Foley artist Riccardo Rossi.
A production of Griffo, la grande festa delle lettere.
All rights reserved / Tutti i diritti riservati.
“If each company derives from an alchemy between people and techniques, the foundry of characters, whose heart is the engraving department, is an extraordinary example of skills and unequalled aesthetic sensitivity, which can be found in the documentary in the figure of Giuseppe Brachino, who was the head of the engraving department of the Nebiolo Company from Turin. He shows the creation of a punch, from which movable types derived, repeating the same gestures of Francesco Griffo who engraved the round and italic types of Aldus Manutius in Venice, five centuries ago”.
“Se ogni azienda è frutto di un alchemico insieme di uomini e di tecniche, la fonderia di caratteri, di cui il reparto incisori è il cuore, è un miracoloso nido di capacità e di sensibilità estetiche incomparabili, incarnate nel documentario da Giuseppe Brachino, già capo incisore della Società Nebiolo di Torino, che mostra la creazione di un punzone, da cui derivano i caratteri mobili, ripetendo gli stessi gesti di Francesco Griffo che cinque secoli or sono incise a Venezia i tipi tondi e corsivi di Aldo Manuzio.”
Man Giuseppe Bracchino Former head punchcutter of Nebiolo, Torino
Location Atelier Alberto Tallone, Torino, Italy
Punch typeface Tallone
Artistic consultancy Dina&Solomon
Special thanks to Giuseppe Bracchino, Sergio Saviolo, Enrico Tallone
Featuring Curtis Robinson & Dylan Dunkerton
Produced by The Coastal Crew
Music: Fools Rhythm by Two Fingers
Courtesy of THIRD SIDE MUSIC INC.
Born and raised on the coast, thriving in a healthy environment and surrounded by positive influences. Cultivating creativity, and living in the moment. Life moves fast so don’t force it. Let things flow, and do what feels right. Not because someone else wants it, but because you want it. Share the positivity and love for what you do with others, and revel in the growth of the scene that lives in our backyards.