IKEA PS is a 34-piece designer collection. How to tell everyone about the collection with zero media and production budget?
Our target is interested in design and loves Instagram. We used basic tagging feature of Instagram to built a 'website' inside the app. This little hack provided a great native way to explore the collection and became a big news in design media.
Roman Firainer, Yaroslav Orlov – Executive Creative Directors
Kolya Fabrika – Digital Creative Director
Timur Abdusheev, Max Demkin – Art Directors
Dmitry Moiseev — Copywriter
Matthew Choudnovski — Strategic Planner
Natalya Ametova — Account Director
Vera Ulitenko — Senior Account Manager
Instagram is an incredible resource for all kinds of images. I wanted to create structure out of this chaos. The result is a crowd source short-film that shows the endless possibilities of social media.
The video consists of 852 different pictures, from 852 different instagram users. If you are one of them, shout and I will add you to the credits.