1. IKEA PS is a 34-piece designer collection. How to tell everyone about the collection with zero media and production budget?

    Our target is interested in design and loves Instagram. We used basic tagging feature of Instagram to built a 'website' inside the app. This little hack provided a great native way to explore the collection and became a big news in design media.

    Instinct credits

    Roman Firainer, Yaroslav Orlov – Executive Creative Directors
    Kolya Fabrika – Digital Creative Director
    Timur Abdusheev, Max Demkin – Art Directors
    Dmitry Moiseev — Copywriter
    Matthew Choudnovski — Strategic Planner
    Natalya Ametova — Account Director
    Vera Ulitenko — Senior Account Manager

    # vimeo.com/98909669 Uploaded 292K Plays 9 Comments
  2. Instagram is an incredible resource for all kinds of images. I wanted to create structure out of this chaos. The result is a crowd source short-film that shows the endless possibilities of social media.

    The video consists of 852 different pictures, from 852 different instagram users. If you are one of them, shout and I will add you to the credits.

    music: The black Keys - Gold on the ceiling


    Special thanks to Amadeus Henhapl, Pieter van den Heuvel and Silje Lian who pushed me to finnish this short.

    Credits from instagram
    @ dorsiul

    # vimeo.com/79207239 Uploaded 2.3M Plays 295 Comments

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Martina Miličević

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