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Have you ever found yourself working on a challenge for a client and realized that the path you are taking is, or should be, the path for all future engagements of this type? Do you, in those moments, make commitments to yourself about modelling out the path for those future engagements? In this webcast you will learn: the role and value of IP in your firm, the three levels of intellectual property development, how to leverage your IP in a sale to reduce your cost of sale and close at higher margins, move from selling hours to selling value, on a prescribed path, and lessen your need to hire brilliance and instead hire great people who learn your system.
Get excited about a new engagement because you get a chance to solve a problem that lots of prospects have and you're using this cient as the excuse to develop a methodology to be that expert again.