1. In 2015 the MCG and Etihad stadium both installed LED signage and we were approached by our regular client AFL Media to develop animated content for several clubs. Since then we've become specialists in creating LED and Big Screen animated videos for stadiums around the entire country and have worked with several AFL football clubs including the Western Bulldogs, Carlton, Sydney, Geelong, St Kilda, Gold Coast and Essendon. We've also created animations for special AFL rounds and events including Anzac Day, Dreamtime at the G, and the Grand Final. Our experience and expertise in creating LED signage animations allows us to push the boundaries of what can be created in this format and utilise the technology to achieve the greatest visual impact.

    northeyandnorthey.com/afl-stadium/

    # vimeo.com/167979017 Uploaded 2,074 Plays 0 Comments
  2. At the start of 2015 Melbourne's MCG and Etihad stadiums both installed state of the art LED signage around nearly the full perimeter of their grounds. The Australian Football League assigned us with the clubs of the Essendon Bombers and Western Bulldogs for which we created numerous pre and post game animations for use at their home games. Later in the season similar content was created for GWS Giants for use at Spotless Stadium.

    Following the club content, additional animations were created for events and special rounds throughout the season including ANZAC day, Auskick, Carlton's Back to the 90's round, Multicultural Round, and the Indigenous Round including Dreamtime at the G. In addition to this a number of sponsor animations were also created including the Virgin Australia's Greatest Ever Seat Upgrade.

    This video is a compilation of just a selection of animation from the 2015 season.

    Bulldog animation created by Yes Captain.

    # vimeo.com/136895404 Uploaded 2,962 Plays 0 Comments
  3. Produced at MPC

    Produced this test for an LED installation consisting of 2 large LED screens with a Hugo Boss suit with LEDs sewn into the fabric. All over mirrored floors and background.

    Role: Design, Animation

    # vimeo.com/87223690 Uploaded 719 Plays 0 Comments
  4. kijekadamski.com
    2014
    Stop motion loop video designed for 21m wall at La Gaite Lyrique, Paris as a part of "Motion Factory" exhibition curated by Yves Geleyn (24.02-10.08.2014).
    More here: thecreatorsproject.vice.com/blog/trace-serves-up-a-65-foot-wide-stop-motion-tennis-match

    Director: Kijek/Adamski
    Production: La Gaite Lyrique
    Co/production: Strange Beast / Passion Paris
    Executive producer: Sam O’Keefe | Strange Beast, Michał Majewski | SHOOTME
    Production manager: Maja Ajnenkiel | SHOOTME
    Producer: Emilie Walmsley | Passion Paris, Kitty Turley | Strange Beast
    Tennis players: Ewa Kopczyńska, Bartosz Rosłoński
    Styrodur cutting: Dawid Krzyżanowski | AD Production
    Styrodur painting: Katarzyna Łygońska, Dariusz Skarżyński
    Gaffer: Mikołaj Car | Heliograf

    # vimeo.com/99718812 Uploaded 17.8K Plays 9 Comments
  5. Commissioned by Collider Film design in collaboration with Andrew van der Westhuyzen to design a series of sculptural typographic headlines. The process led to exploring large sculptural installations designed to look as though they could function as working art. Each construction portrays a question revealed through a series of choreographed mechanisms.

    Direction/Typography: Andrew van der Westhuyzen
    Art Direction/Typography: Luca Ionescu
    LMS Client: Collider FIlm Design
    Production / Post / VFX / 3D : collider.com.au
    Agency : Banjo
    CLIENT: AMP

    # vimeo.com/116745849 Uploaded 22.8K Plays 0 Comments

LED

Rachel Goldsworthy

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