The internet has established itself as a repository of knowledge. The lion’s share of the world’s knowledge, experience and information resides on server farms and can be accessed by anyone at any time.
The work focuses on the shift of knowledge onto the internet and a question that arises from that shift: What will we still want to know when all information is permanently available?
The product is a two-minute trailer for an animated series on this theme of the transfer of knowledge. I am responsible for the script, the general form, the coordination of everyone involved and the project realisation.
Through an emotional grandfather/grandson relationship, the trailer illustrates how the transfer of knowledge has changed in the last three generations. At the same time, it deals with the difference between analogue and digital knowledge.
For their website relaunch, we were approached by Blitz, an award winning full-service agency from Santa Monica, California to help them explain the approach they use when working with clients. To achieve this we teamed up once again with Nord Nord to create a fun little world that breaks down the complexities Blitz's philosophy. We had to consider the output and possible interactivity options that might be added in the future. For this we developed a system of interconnected audio and video loops that can also be displayed in a linear animation, as displayed above. We additionally worked closely with them on the concept, wording and sound design.
Agency: Bureau Hardy Seiler
Directed by: Bureau Hardy Seiler, Nord Nord
Production: Bureau Hardy Seiler, Nord Nord
Project Management: Ricardo Ferrer Rivero
Graphic Design: Bureau Hardy Seiler
2D Animation: Jonathan Winkler
3D Animation: Inan Atalay, Dariusz Poroszewski
Sound Design: Torsten Strer