On September 5th, 2013, LEGS and Lexus brought the worlds of fashion, art and technology to a colliding halt at MADE Fashion Week. Holographic imagery, avant-garde dance and 3D projection mapping fuse and erupt in a stunning and magnetic immersive experience, starring Coco Rocha as the heroine. Directed by Radical Friend and inspired by Giles Deacon’s theatrical collection, the story tracks Rocha as she battles opposing forces on a path to independence from darkness to light, ultimately finding her own liberation.
With Andrew Thomas Huang and Radical Friend as creative directors, LEGS pulled together a stunning technical display, blurring the lines of reality and fiction. Featuring choreography by Ryan Heffington and original musical score by HEALTH, the 15 minute performance sent chills down the spines of its star-studded audience, in a fashion show to remember.
Advertising Agency: Team One, California
Creative Directors: Ryan Didonato, Andrew Smart
Media Director: Kirsten Atkinson
Associate Media Director: Shelley Cartland
PR Director: Meg Seiler
PR Management Supervisor: Daphne Dobbs
PR Supervisor: Kat Kirsch
National Research and Partnership Manager: Lissy Galton
Assistant Account Executive: Channel Smith
Production Company: Legs Media, New York
Executive Producer/ Founder: Adam Joseph
Executive Producer: Tom Berendsen
Director: Radical Friend
Creative Directors: Andrew Thomas Huang, Radical Friend
Producer: Jonathan Lia
Line Producer: Carrie Bornstein
Production Supervisor: Alli Maxwell
Choreographer: Ryan Heffington
Music Composition: HEALTH
Designer: Giles Deacon
Graphic Elements: Logan Seaman
VFX: Dorian Orange
Video Production: BootLegs
Lighting: Stanton Collective
Motion Graphics, Set Design and Visual Systems: Obscura Digital
Holographic Display: Musion
Video Editor: Nuno Xico and Bennett Barbakow
fusion of visuals + interactive live performance | showreel 2016
Creative Director: Anthony Magliano
Executive Producer: Mica Thomas
Visual Producer: Stephen Goldblatt
Booking Info: Mica Thomas 816.872.6398
music by phaeleh
The Santa Monica Pier is a magical place. The sprawling ocean. The Ferris Wheel. The sights and sounds of the people there. There’s a familiarity to it, a closeness, and this feeling is only magnified during its annual Twilight Concert Series.
This concert series is all about community, and Munkowitz and the team wanted to tap into that. They wanted to bring the space to life through a lighting universe where everything is interconnected, evoking a sense of warmth and tranquility, drawing the entire audience closer together.The resulting experience is to be driven by the attendees, their participation expressed visually as data in the form of vibrant pulsing lights, creating a unified visual language that permeates through the entire pier.
It’s an immersive, interactive environment that not only will make the attendees feel that they experienced something special, but that they shared something with others, too. Just as TrueCar uses user data to price cars, we use our audience’s data to drive this unique lighting experience.
Our unifying theme is community, imagining vibrant images of fire and light synced with the signature sounds from the concert stage. The experience harkens back to a campfire, where we would stay warm and bonded close together in front of the flame, feeling like we were part of a larger group.
This warming entity would comprise a Lighting Universe which would create one cohesive experience, with every light acting as one pulse, driven by the Centerpiece... The Centerpiece, in turn, is driven by the audience. An attendee interacts with the Centerpiece, which then pulses light and color throughout the entire installation creating a sense of warmth for the pier community.The Centerpiece is much like a beating heart, with the installation being the body all around it. The heart emanates outwards to all the other lights, setting color themes and pulse states. This will all heighten the overall vibe and feeling for the audience. But to be clear, this is not EDM, with overwhelming sensory overload. Instead, our theme will mimic the concert’s vibe. It will be a chill, warm, pleasant experience that makes you feel like you’re a part of something together.
At its core, this is an audience-driven experience. Every light pulse emanates from the attendees’ data, making it a truly immersive and interactive experience for everyone participating in the Santa Monica Pier Concert Series.
TRUECAR L.E.D. Credits
Agency: Tiny Rebellion
Creative Directors: Jennifer Parke, Justin Smith, Alicia Benz
Producers: Stephen Fahlsing, Daryll Merchant, Peter McKinney
Account: Tyler Bell, Billy Derham, Jennifer Engleman, Brynn Wagner
Digital Production Company: Tool of North America
Executive Producers: Chris Neff, Dustin Callif
Senior Producer: Jennifer Baker
Production Design: VT Pro Design
Executive Producer: Vartan Tchekmedyian
Creative Director: Michael Fullman
Design Director: Conor Grebel
Centerpiece Designer: Conor Grebel
Centerpiece Touch Designer Artist: Matthew Wachtner
Centerpiece Content Animators: Conor Grebel, Jordan Ariel, Akiko Yamashita, Ali Benter
System Design/Engineering: Harry Souders
Crew Chief/Install lead: Nico Yernazian, Hayk Khanjian
Post Production Company: Digital Twigs
Executive Producer: Mark Cramer
Cinematographer: Andrew Tomayko
Photographer: Bradley G Munkowitz
Editor: Andrew Tomayko
Composer: Keith Ruggiero (SoundsRed)
Audio Mix: Keith Ruggiero (SoundsRed)