1. INSPIRING, including the elements of sharing, memory, pleasantness from emotion, and elements of interests and appealing from sense.

    “Kaleidoscope” is a word derived from three Greek lexicons, kalos which means beauty, eidos which refers to shape and scope which stands for watching. INSPIRING through the connotation of kaleidoscope interprets the tableware on dining tables, and through the radiation of triangle cutting surface presents the original forms of food.

    - Every moment is the one and only -
    At the feast of vision and taste, variations of detailed and illusive images make eaters focus only on the food and thus can feel the flavor and the original forms with their hearts, which enhance the interaction relationship between people and food. Additionally, at this feast, friends are able to enjoy the surprising moment that are created by the countless changes of food ingredients.

    The different combinations of food ingredients, changeable visual angles, and various pleasure of how food is presented can inspire your own “scenery of dining table,”

    # vimeo.com/151007675 Uploaded 245 Plays 0 Comments
  2. Series of food photography lessons for Food.com

    # vimeo.com/132959943 Uploaded
  3. Consumers spend an average of two hours a day using apps. IBM analytics can help create content to keep customers attention.

    Produced and Directed by: dress code

    IBM
    Senior Vice President, Marketing and Communications: Jon Iwata
    Vice President, Branded Content and Global Creative: Ann Rubin
    Advertising Manager: Cecilia Correa
    Advertising Manager : Marco Pereira
    Advertising Brand Systems Professional: Jessica Schwab

    OGILVY & MATHER
    Chief Operating Officer, Ogilvy East: Lou Aversano
    Chief Creative Officer, Ogilvy North America: Steve Simpson
    Executive Creative Director: Susan Westre
    Group Creative Director: Mike Hahn
    Group Creative Director: Ryan Blank
    Associate Creative Director: Denise Zurilgen
    Associate Creative Director: Lauren Costa
    Executive Producer: Lee Weiss
    Executive Producer: Paul Gunnerson
    Executive Music Producer: Karl Westman
    Associate Producer: Jess Latour
    Production Coordinator: Glorianne Cody
    Global Account Director: Jeremy Kuhn
    WW Account Director: Mila Babrikova
    Global Management Supervisor: Nicole Vilalte
    Account Supervisor: Kaitlin Giannetti
    Account Executive: Maria Barton
    Assistant Account Executive: Brianne Reedy
    Assistant Account Executive: Lindsay Jaffe

    Dress Code
    Creative Director: dress code
    Producer: Tara Rose Stromberg
    DP: Matt Workman
    AC: Robert Lau
    AD: Jacob Leibowitz
    Production Designer: Sergeo Levitas
    Art Director/Animator: Joe Donaldson
    Designer: John J. Custer
    Production Assistant: Mike Cook
    Music/Sound: YouTooCanWoo

    # vimeo.com/93144176 Uploaded 29.8K Plays 6 Comments
  4. FOOD is an animated documentary presents a group of “edible characters” discussing themselves.

    Direction & Animation: Siqi Song
    Sound Mix: Jerry Summers
    Interviewee: Rachel O'Connor, Joe Swanson, Brooke Regalado, Richie Fruitbat, Zachary Zezima, Chrysanthe Tan, Sian Bliss.

    Made at CalArts.

    More info: songsiqi.com
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    Awards
    Special Mention of Student Films in International Festival of Animated Films ANIFILM 06, Trebon, Czech Republic, 2015
    Best Animation in Real Food Media Contest, USA, 2015
    Audience Award in Best Environmental Film - interfilm Berlin - 30th International Short Film Festival Berlin, Germany, 2014

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    Exhibitions & Festivals
    American Documentary Film Festival, Palm Springs, CA, 2016
    12. edition of Animateka International Animated Film Festival, Ljubljana, Slovenia, 2015
    The Fourth China Independent Animation Film Forum, Beijing, China, 2015
    18th CinemAmbiente Environmental Film Festival, Italy, 2015
    the 45th Kyiv International Film Festival "Molodist", Ukraine, 2015
    interfilm Berlin - 31st International Short Film Festival Berlin, Germany, 2015
    London International Animation Festival, 2015
    53th New York Film Festival, New York, USA, 2015
    Sapporo Short Fest, Sapporo, Japan, 2015
    the 6th edition of Anibar Animation Festival, Peja, Kosovo, 2015
    CalArts Experimental Animation Showcase, LA, CA 2015
    Green Film Festival, San Francisco, CA, USA, 2015
    Capital City Film Festival, Lansing, MI, USA, 2015
    10th Athens ANIMFEST, Greece, 2015
    International Festival of Animated Films ANIFILM 06, Trebon, Czech Republic, 2015
    Mecal, 17th Festival International of Short Film and Animation of Barcelona, Spain, 2015
    Rome Independent Film Festival, Italy, 2015
    Sonoma International Film Festival, CA, USA, 2015
    London Short Film Festival, UK, 2015
    Thin Line Film Fest, TX, USA, 2015
    Beloit International Film Festiva, WI, USA, 2015
    Animated Dreams Animation Film Festival, Tallinn, Estonia, 2014
    Underwire Women's Short Film Festival, London, UK, 2014
    Animasyros 7.0 International Animation Festival + Forum, Syros Island, Greece, 2014
    Be there! Corfu Animation Festival, Corfu, Greece, 2014
    the 9th ANIMEST international animation film festival, Bucharest, Romania, 2014
    4th StopTrik IFF, Maribor, Slovenia, 2014
    interfilm Berlin - 30th International Short Film Festival Berlin, Germany, 2014
    Expotoons International Animation Festival 2014 , Buenos Aires, Argentina, 2014
    CutOut Fest Festival Internacional de Animación, Querétaro, Mexico, 2014
    KLIK! Animation Festival, Amsterdam, The Netherlands, 2014
    Devour! The Food Film Fest, Wolfville, Nova Scotia, Canada, 2014
    DOK Leipzig 2014, Germany, 2014
    Curtocircuíto – International Short Film Festival, Santiago de Compostela, Spain, 2014
    Comedy Cluj International Film Festival, Cluj-Napoca, Romania, 2014
    Food Film Festival, Ukraine, 2014
    2014 Kaohsiung Film Festival/高雄电影节, Taiwan, 2014
    Seoul international Extreme-Short Image & Film Festival, Korea, 2014
    SPARK ANIMATION 2014 - FESTIVAL, Vancouver, Canada, 2014
    Rio de Janeiro International Film Festival - Curta Cinema 2014, Rio de Janeiro, Brazil, 2014
    Anim!Arte - International Student Animation Festival, Brazil, 2014
    Festival Nacional de Cine Estudiantil Fenacies, Montevideo, Uruguay, 2014
    FILE | FILE - Electronic Language International Festival 2014, Rio de Janeiro, Brazil, 2014
    Kunstnacht festival, the Netherland, 2014

    # vimeo.com/95342512 Uploaded 233K Plays 55 Comments
  5. Based on Michael Pollan's talk "Food Rules" given at the RSA, this animation was created in the context of the RSA/Nominet Trust film competition. Using a mixture of stop-motion and compositing, our aim and challenge was to convey the topic in a visually interesting way using a variety of different food products. We made a little table top set up at home and worked on this a little over three weeks.

    Here are also some photos of Michael Pollan's Food Rules in the making
    http://www.flickr.com/photos/horror_vacui/sets/72157629336379435/

    # vimeo.com/35444471 Uploaded 273K Plays 49 Comments

tableware\food

YiJin Chou

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