Paddy is the co-founder of Aira, a digital marketing company based in the UK focusing on SEO, PPC and web development. He has been working in SEO since around 2004 when he was meant to be studying for a Law degree and got bored. Since then he has worked at two agencies and was VP Operations at Distilled in London, before leaving in January 2015 to start Aira. He is also the author of The Link Building Book and has spoken at a number of conferences including, MozCon, SMX Sydney, SES, Marketing Festival and SAScon.
In this session, Paddy will talk through the process that he uses at Aira to put together content marketing campaigns for clients. This will include actionable steps on carrying out content research, brainstorming ideas and how to increase the chances that your content marketing campaign is a success. He will also show real examples of successes (and failures!) in content marketing.
There are good reasons why a lot of testing fails to make an impact or shift business metrics, particularly where a site has a mixture of tablet, mobile, desktop and laptop visitors. Testing across multiple device experiences requires deep customer knowledge, careful analysis and superb device QA testing. There are also useful tools and insight methods that are vital to improve the quality of ideas that go into your tests.
Responsive or multi-site device experiences give us specific challenges when it comes to split testing. Getting a test to actually work across all customer browsers and devices is really hard and there are some simple mistakes you should avoid, if you don't want to waste your valuable testing resource.
Get some useful pointers about where things go wrong and simple rules your team can follow for running tests and analysing the results. Craig shares the mistakes he's made in 10 years of testing, so you can trade wasted time for greater insights, better results and a happier team.
Patrick le Quément began his career at Ford, and later he joined Volkswagen-Audi and then Renault, where he was promoted to Senior Vice President of Design and Group Quality and a Member of the Board of Directors. He will take us through the 3 key periods that animated his management vision, and will illustrate the development of the concept car program that became world famous. Since 2010, he has pursued a new career as a naval designer and as a design strategy and design management consultant to international companies. Finally, he will evoke the creation of The Sustainable Design School which he co-founded together with Maurille Lariviére. Based in Nice in the Eco Valley on the French Riviera, the school is committed to promote design innovation for human solutions. Le Quément has received numerous awards for his lifetime contributions to design.
Microservices architectural style is a new flexible way of building software systems. Early adopters, such as Amazon, Netflix, and other cloud-based disruptors, utilise latest technologies and platforms. Large traditional companies can also benefit from this style. However, with all the legacy and limitations they have it is not just a walk in the park to implement it.
In this talk I will present details on how Yle – a public service broadcasting company owned by the Finnish people – leverages the benefits of this new brave world. Yle is building a modern API layer on top of old systems using microservices architectural style. Today Yle APIs are powering many of the applications Finnish people use daily for consuming the content provided by Yle.