We were very excited when Chicago agency Trisect came to us with a unique take on how to tell the story of the mike’s hard lemonade brand.
With a simple illustration style (that is still jam packed with character!) we created a seamless piece, without ever moving the actual product. To accomplish this, we staged a shoot in our very own studio and then had a full team of 2D and 3D animators and illustrator work together to bring all the sky divers, lemon pickers, moped riders and aliens to life. Check out the spot and try to find all the hidden Easter eggs!
Client: Mike’s Hard Lemonade
Film Location: Sarofsky Studio, Chicago, Illinois.
Main Tools: ARRI Alexa digital cinema system; Adobe Illustrator; Maxon Cinema 4D; Autodesk Maya; Adobe After Effects; Autodesk Smoke for color-grading; The Foundry's Nuke for compositing, clean-up and finishing.
Production Company: Sarofsky Corp.
Executive Creative Director: Erin Sarofsky
Creative Director: John Filipkowski
Executive Producer: Steven Anderson
Producer: Michael Burke
Director of Photography: Steven Piet
1st AC: Mike Bove
Gaffer: Jason Chiu
Makeup Artist: Marla Del Angel
VFX Supervisor: Matt Crnich
Illustrator: Chris Anderson
CG Director: Andy Zazzera
2D Animators: Duarte Elvas, Tnaya Witmer, CJ Cook, Patrick Coleman, Brent Austin, James Nicky
3D Animator: Alex Kline
Junior Designer: Bhakti Patel
Hennessy presents an inside look with filmmakers One9 and Erik Parker on their 10-year-journey to make NAS: TIME IS ILLMATIC.
Agency: Ogilvy & Mather
Producer: Alex Robertson
Creative Director: Jose Salmeron
Art Director: Nasreen Qureshi
Account Director: Madeline McCaul
Directed and Produced by: Dress Code
Producer: Sean Linehan, Tara Stromberg
Director of Photograhy: Adam McDaid, Andre Andreev
Editor: Dan Covert, Tyler Jensen
Shot on: Red Epic with Cooke S4/i and S2 Uncoated Panchro Prime Lenses