After Egyptair launched their revamped brand image when they joined the Star Alliance network, they decided they wanted to target specific frequent flyers.
This time, they wanted to convey the message of a wider network with Star Alliance, and this appealed most to the business traveller as a target; the man who travels between work and home, and needs a trusted carrier to get him there.
Agency: Synergy Advertising, Cairo
Creative Director: Mohamed Nassef
Associate Creative: Fouad Hammoud, Mark Magdi
Director: Stephen Hiam
Production House: Synergy Scope
Post-Production Company: Smoke & Mirrors, London