Made of Paper - Made of Love. With elaborate hand-craft and a lot of care, the little paper figures were brought to life in the stop motion technique. The spot was realized together with the Heye GmbH, director Sinem Sakaoglu and the visual distractions Ltd. team.
Click here for behind the scenes footage of McDonald's Made of Love "Beef": vimeo.com/99830141
More from emenes on the company’s website: emenes.de